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The Real Estate Guide to Email Marketing and Automation

by Shara Maurer | Sep 8, 2017 | Business Management, Guides, Marketing, Training & Education

Email marketing and automation might feel like daunting tasks for any real estate agent, but fear not – the two not only go hand in hand, they will make your day-to-day business operations easier while saving you valuable time that allows you to focus on more...
Real Estate Marketing Ideas for Referrals & Repeat Business

Real Estate Marketing Ideas for Referrals & Repeat Business

by Shara Maurer | Aug 14, 2017 | Marketing

Use these real estate marketing ideas to generate referrals and repeat business. According to Properties Online (2016), 64 percent of real estate business is generated from referrals and past buyer clients, and 69 percent from past seller clients. To maximize this...

Market Leader & Inman Connect Present: Zero to 50+ Transactions in One Year

by Shara Maurer | Aug 8, 2017 | Events, Conferences & Tradeshows, Marketing

We’re having a great time here at Inman Connect 2017 in San Fransisco! Tomorrow, our own Scott Smith will be interviewing and sharing the secrets behind Aubie Pouncey’s strategy that leverages the power of CRM and automated marketing, and drove his business from zero...
Real Estate Agent: You’re not a Businessman. You’re a Business, Man.

Real Estate Agent: You’re not a Businessman. You’re a Business, Man.

by Shara Maurer | Jul 26, 2017 | Branding, Business Management, Marketing

(Or woman, for political correctness and inclusiveness). How do you view your business as a real estate agent?  Think about it – do you invest in yourself the way any other business owner would? Do you tend to the nuances that culminate to create your brand?...
Get More Online Leads With These Real Estate Website Content Best Practices

Get More Online Leads With These Real Estate Website Content Best Practices

by Shannon O'Brien | Oct 19, 2016 | Marketing

Having a better real estate website can help you break out of the brutal prospecting cycle that so many agents are stuck in by organically generating leads that you can turn into new clients. In fact, building up your website is one of the most important...
4 Focus Areas for Creating Better Real Estate Ads

4 Focus Areas for Creating Better Real Estate Ads

by Shannon O'Brien | May 4, 2016 | Marketing

Real estate agents wear a lot of hats, and one of the biggest hats they wear is that of a marketer. From promoting their listings to marketing themselves, it can take up a big chunk of their time. That’s understandable since, unless you have a degree in marketing,...
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