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A Tale of Two Agents – The Importance of Lead Generation
Here’s a hypothetical lead generation situation for you. At the beginning of 2013, two agents, Productive Penelope and Struggling Steve, set their annual income commission goal at $100,000. This is a lofty goal – more than twice the median gross income earned by...Reach the Right Leads With Targeted Mailing Lists
Reach the right leads with targeted mailing lists Who is your ideal client? It’s not enough to capture just any real estate lead. In order to increase your sales and profits, you need to pinpoint your audience and tailor your marketing directly to them. Introducing...Reverse Lead Calculator – Determine Your Lead Generation Needs
A New Kind of Lead Calculator Virtually every real estate professional has some idea of how much commission income they would like to earn annually. Unfortunately, few Realtors® know exactly how many leads they need to generate in order to actually attain their...How to Build Your Real Estate Business After Relocating
The lifeline of any real estate practice is its pipeline. That concept is drilled into every new agent, with the admonition that the agent begins filling it with friends and family. What happens, then, when an established agent moves to a new city or state with no...How to Keep Other Agents From Stealing Your Leads
It’s a common practice in real estate to try to generate leads from a competitor already doing a good volume of business. The easiest way to steal leads is to look at a competitor’s shortcomings and create a marketing plan based on their shortfalls. Easy Targets:...
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