Business Management | Market Leader

The Realtor Email Signature Checklist (+ Examples!)

by Market Leader Team | Apr 5, 2023 | Branding, Business Management, Marketing

Agents often think they send two kinds of emails. There are everyday-business emails. And then there are marketing emails. That may be true in a sense. But with an effective Realtor email signature, every email you send becomes an opportunity to promote yourself, your...

Best Social Media Platforms for Real Estate (+ How To Use Them To Generate Leads)

by Market Leader Team | Mar 22, 2023 | Business Management, Lead Generation & Nurturing, Marketing, Social Media

Social media can be an effective lead generation tool, but it can be equally effective as a time-waster. Even if you’re using the best social media platforms for real estate marketing, you could still end up spending too much time throwing ideas against the wall,...

Real Estate Tax Deductions Checklist & Tips for Real Estate Agents

by Market Leader Team | Jan 28, 2023 | Business Management, Training & Education

When it comes to real estate tax deductions, ignorance is not bliss. It can be costly. The little bit of work that’s required to look up the deductions you qualify for is almost nothing compared to the significant payoff it can yield. The cost-benefit analysis here is...

How To Get Great (vs Good) Listing Photos

by Market Leader Team | Jan 15, 2023 | Business Management, Training & Education

The quality of smartphone cameras continues to improve year after year. And virtually every agent carries one around in their back pocket. So the question of whether you can take “good” listing photos is no longer relevant. Of course you can. And you can do it on your...

How Much Is Referral Commission for Real Estate Agents?

by Market Leader Team | Oct 17, 2022 | Business Management, Real Estate Discussion

To put the bottom line at the top, referral commission for real estate agents is approximately 25% of the gross commission from the applicable side of the transaction. Why “approximately”? Because there isn’t a standard rate for referral fees (and therefore referral...

E-Sign Real Estate Contracts: The Agent’s Guide

by Market Leader Team | Sep 10, 2022 | Branding, Business Management, Real Estate Discussion, Training & Education

Many agents take it for granted now, but having the ability to e-sign real estate contracts is a gift that offers serious advantages. Consumers may see it as a mere convenience. But for agents, the value of e-signature technology is far greater than that. It saves...