by Shannon O'Brien | Sep 17, 2014 | Marketing
Have you ever met a real estate agent that markets their business via direct mail? Tell us the truth: What was the first thought that popped into your mind? “Old school,” is what we thought – that is, until we got to know some of those old-fashioned agents and picked...
by Shannon O'Brien | Sep 8, 2014 | Real Estate Discussion
While many agents are working hard to protect the real estate profession’s good name, along comes Mr. Exaggeration or Ms. Lazy, and all that work seems to be for naught. Sure, those agents took an oath to be ethical (if they hold the Realtor® designation), and they...
by Shannon O'Brien | Sep 3, 2014 | Training & Education
There are a couple of things sure to fire up a group of real estate agents. For example, tell them that FSBOs can sell homes on their own, and can maybe even make top dollar (we know that isn’t true). Or tell them that open houses are a waste of time. Or try this one:...
by Shannon O'Brien | Aug 27, 2014 | Training & Education
Ask any aspiring thespian about the “movement classes” their acting coaches and schools suggest they take. You’ll get a universal groan – much like the one real estate agents emit when they describe what they were taught in real estate school as “useless.” Then, ask...
by Shannon O'Brien | Aug 13, 2014 | Real Estate Discussion
In the early days of a real estate career, when every lead is precious, to actually fire a client would be unthinkable. But as agents grow into their careers by working with more and more clients, and as they actually start making money, letting a client go is not...