by Shannon O'Brien | Nov 12, 2014 | Real Estate Discussion
Real estate agents can display some lemming-esque qualities at times. I know because I used to be one. As soon as one agent does something that proves to be even quasi-successful, it’s rapidly copied until nearly everyone is doing it, and no one can quite remember...
by Shannon O'Brien | Oct 27, 2014 | Real Estate Discussion
Let’s face it: Many real estate agents aren’t exactly marketing whizzes. From fuzzy photos to typos and grammatical errors in their listing descriptions, agents can do their businesses a disservice by trying to wear too many hats. These problems are understandable –...
by Shannon O'Brien | Oct 20, 2014 | Real Estate Discussion
When you take your dog for a walk, which one of you is in control? Sure, you hold the leash, but who ultimately controls the pace and the length of the stops along the way? The situation is similar to an agent’s relationship with potential real estate clients....
by Shannon O'Brien | Oct 13, 2014 | Events, Conferences & Tradeshows
Every year, there are more real estate industry conventions and conferences than any one agent can possibly attend. Then, there are the local networking events, such as chamber mixers and community events that can be used (subtly) to network. All of these events can...
by Shannon O'Brien | Sep 24, 2014 | Business Management
Ah, real estate school: That time you spent reading or listening to what seemed like endless hours of lectures. And what did you learn about actually listing and selling real estate? Not much. Sure, you walked away from the experience knowing – without a doubt – that...