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Lead Generation Is Not Trophy Hunting

Lead Generation Is Not Trophy Hunting

by Shannon O'Brien | Sep 10, 2018 | Business Management, Lead Generation & Nurturing

Trophy hunting is not an effective real estate lead-generation strategy I have a friend who owns a retail store. She spends a ton of money on advertising to get people in the door of her shop. What if I told you that every time someone walked through that door, she...
3 Ways for Real Estate Agents to Win the Hearts of Their Community

3 Ways for Real Estate Agents to Win the Hearts of Their Community

by Shannon O'Brien | Aug 12, 2018 | Branding, Real Estate Discussion

Real estate agents: Win the hearts of your community – and clients. It’s not easy to stand out among the crowd of other agents, which is why so many agents choose to go the overtly-self-promotional route. This, by the way, does nothing to endear anyone to them....

The 5 Hottest U.S. Housing Markets Aren’t What You Think

by Shannon O'Brien | Nov 6, 2017 | Real Estate Discussion

“Hottest.” It’s a vague term, isn’t it? When describing real estate markets does it mean those with the highest prices? Quickest sales period? Most closed sales? Judging by what we find on the internet, it can mean any of these. So, we’ve decided to stick with the...
2018 Real Estate Trends: Social Proof

2018 Real Estate Trends: Social Proof

by Shannon O'Brien | Nov 1, 2017 | Branding, Real Estate Trends, Social Media

Make 2018 the Year You Leverage Social Proof You have tons of experience. You offer stellar customer service. You’ve developed a killer website. Even your branding is cool. Guess what? It’s not enough. Not in 2018. Like this year’s, next year’s clients want proof...
2018 Real Estate Trends: Boomerang Buyers

2018 Real Estate Trends: Boomerang Buyers

by Shannon O'Brien | Sep 19, 2017 | Marketing, Real Estate Trends

This is the first article in a new series highlighting 2018 real estate trends. Judging by the scarcity of 2018 housing market forecasts, it’s safe to say that many feel it’s a bit early to be thinking about next year. We beg to differ. You’re just a few months away...
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