by Jason Van Steenwyk | Sep 22, 2014 | Lead Generation & Nurturing
In the real estate sales business, we’re always looking for a reason to pick up the phone on a favorable basis. Agents should never miss a chance to educate buyers – especially on programs that can make it easier for them to buy a house. Building a Farm With the Back...
by Madhusmita Bora | Aug 22, 2014 | This Week in Real Estate
Winter’s Chill on Housing Market Ends With Rise in Construction This past winter was one the coldest in memory for most of the country. It also had a chilling effect on the housing market. Transactions slowed down, and so did building projects. But the chilling effect...
by Alyssa Nardozza | Apr 11, 2014 | Business Management, Events, Conferences & Tradeshows
Last week the marketing managers from Market Leader went to a local conference called MarketMix 2014. This daylong event was put on by the local chapter of the American Ma rketing Association. The event had a lot of great speakers and insights, and while the tips...
by Andy Fulton | Feb 11, 2014 | Marketing
Having trouble connecting with Millennial homebuyers? This graphic may be just the thing you need to get your marketing efforts on their level. “I Can Haz Real Estate” gives Millennials and other aspiring homebuyers who are Internet-savvy a highly simplified version...
by Shannon O'Brien | Jan 28, 2014 | Real Estate Discussion
One of the more interesting aspects of NAR’s Profile of Homebuyers and Sellers is what was hot, from a buyer’s perspective, in housing in 2013. Even more telling, at least for agents, is what they didn’t want in a home. The next time you sit down with a homebuyer to...