by Market Leader Team | Jan 11, 2024 | Lead Generation & Nurturing, Marketing
To host an effective open house, stay focused on the three main functions it serves: 1. Generate leads 2. Promote your brand 3. Sell the listing Everything you do before, during, and after should revolve around those primary purposes. When you’ve seen positive results...
by Market Leader Team | Jan 10, 2024 | Lead Generation & Nurturing, Marketing
What Is Real Estate Farming? It’s a metaphor. You are the “farmer.” The action of “farming” refers to generating leads (“planting seeds”), building relationships (“cultivating”), and turning leads into clients (“growing”). The area where you choose to do your...
by Market Leader Team | Dec 17, 2023 | Business Management, Lead Generation & Nurturing, Marketing
If sending real estate mailers is part of your marketing strategy, you’ve got the right idea. It’s definitely an effective way to generate buyer and seller leads. According to a recent report from the Association of National Advertisers, direct mail offered marketers...
by Market Leader Team | Dec 15, 2023 | Business Management, Lead Generation & Nurturing, Marketing, Real Estate Discussion
Using the best real estate CRM is no longer a luxury. It’s essential. Only those who stay connected to their database will overcome the current challenges and end up thriving on the other side. Lead generation is important, but it won’t impact your commission income...
by Market Leader Team | Dec 10, 2023 | Branding, Lead Generation & Nurturing, Market Leader Tweets, Real Estate Discussion
Snail-mailing real estate prospecting letters is still an effective lead generation strategy. Why? Because it leverages the power of person-to-person communication. And with that comes trust, which is the key ingredient you need to turn leads into clients. Now that...
by Market Leader Team | Dec 6, 2023 | Lead Generation & Nurturing, Marketing, Real Estate Discussion
Hosting an open house is one of the best ways to… waste your time. But it can also be a highly effective way to capture leads. What’s the number one way to ensure it’ll be the latter? Use an effective open house sign-in sheet. If you want to know more about how to do...