These days, virtually all home owners expect you to use the Internet to market their home, in addition to traditional marketing. When talking with a prospect about listing their home, consider positioning yourself this way: 

“I am an Internet-savvy real estate professional who knows how to harness the power of technology to market your home on the web and provide you with maximum exposure. My goal is to help you sell your home for the best price, in the shortest amount of time, with the least amount of inconvenience to you.”

 Let the sellers know how you will provide them with a unique service advantage:

• Detail the steps you will take to prepare the home for going on the market.
• Show a sample marketing calendar for the listing.
  • Send a “just listed” blast email to your entire prospect database—how many people are in your database? Tell the seller.
  • Email/call every buyer in your database who is interested in that price range.
  • Email other agents letting them know you just listed a new property.
• Create a sample flyer for your listing presentation—it helps the seller envision working with you.
• At the conclusion, remember to ask for their business. You don’t get what you don’t ask for.

They key is to be as specific as you can in describing what you’ll do to market the home. This lends credibility to you and helps build trust. That way you’ll be able to convert more listing presentations into listings.

What other best practices do you use in your listing presentation?