by Shannon O'Brien | Jul 3, 2013 | Real Estate Discussion
Anyone who has ever worked with even one homebuyer knows what they want: A decent price – the lower the better. A home in move-in condition. A home in a desirable area. Assurances that the home’s value will increase. Those are the rudimentary desires of most...
by Shannon O'Brien | Jun 25, 2013 | Real Estate Discussion
It’s interesting how the media – an industry that prides itself on presenting breaking news – lags so far behind our industry when it comes to reporting on housing trends. The almost nationwide shortage of homes for sale is one of those trends that they...
by Shannon O'Brien | Jun 21, 2013 | Marketing
You’ve just taken your first million-dollar-plus listing. After celebrating your victory over the area’s top luxury agent, reality will no doubt begin to set in. If you don’t know the first thing about marketing high-end properties, you may wonder what you’ve gotten...
by Shannon O'Brien | Jun 13, 2013 | Marketing
Quick: Name two services only an agent can offer a real estate consumer. If you said, “helping buyers find a house and marketing listings,” you’re correct. But you’re also selling yourself short. There are a multitude of small details that you take care of for your...
by Andy Fulton | Jun 5, 2013 | Lead Generation & Nurturing
A New Kind of Lead Calculator Virtually every real estate professional has some idea of how much commission income they would like to earn annually. Unfortunately, few Realtors® know exactly how many leads they need to generate in order to actually attain their...