by Shannon O'Brien | Aug 21, 2013 | Real Estate Discussion
When I was a real estate agent I stowed a pair of muck boots in the trunk of my car. When you sell real estate in a rural area and carry vacant land and ranches in your listing inventory, it’s best to always be prepared – unless, of course, you don’t mind...
by Shannon O'Brien | Aug 19, 2013 | Agent Spotlight, Real Estate Discussion
At the end of these “Agent Spotlight” interviews, I always ask the agent to give me a one-word description of themselves. I’ll tell you how Brian Bendily answered that request later on. After getting to know him myself, though, I would say there are two...
by Shannon O'Brien | Aug 14, 2013 | Social Media
Social media marketing – isn’t that an oxymoron? Most real estate marketing consultants caution agents not to overly market themselves and their listings, to the exclusion of social posts, and they’re probably right. Facebook advertising, however, doesn’t happen on...
by Shannon O'Brien | Aug 9, 2013 | Marketing
A lot of agents attempt to position themselves as a neighborhood expert just by claiming to be one. To fill this real estate niche effectively, however, requires more than a statement on your business card or a line of text on your website. Let’s take a look at some...
by Shannon O'Brien | Aug 5, 2013 | Agent Spotlight, Real Estate Discussion
Nobody knows an area better than a local – someone who was born and raised there. Audrey Monson, with Coldwell Banker in Salt Lake City, Utah, is an area expert – both as a local and as a former real estate investor. Although she dreamed of becoming an...
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