by Shannon O'Brien | Mar 5, 2014 | Marketing
There was a long period when the real estate industry stubbornly refused to change with the times. Agents and brokers had to be dragged – kicking and screaming – into the age of technology. They faced a steep learning curve and scaled it admirably. Today, agents are...
by Vanessa Murray | Mar 3, 2014 | Events, Conferences & Tradeshows
It is event season for all those who live and breathe real estate transactions. And you know what that means: busy airports, flight delays, crowded hotel lobbies, packed break-out sessions, noisy convention halls, sales pitches, late night networking parties, and much...
by Shannon O'Brien | Feb 25, 2014 | Marketing
“If you want a 100 percent open rate, send one email to your mother,” says Dela Quist, CEO of Alchemy Worx. If you just want to improve your real estate newsletter’s open rate, on the other hand, create better subject lines. Think about your favorite...
by Shannon O'Brien | Feb 13, 2014 | Social Media
Quick! What comes to mind when we say “social media”? Facebook and Twitter, right? Those are the go-to sites for most agents looking to promote their real estate businesses via social media. But promoting a real estate business and marketing listings require two...
by Andy Fulton | Feb 11, 2014 | Marketing
Having trouble connecting with Millennial homebuyers? This graphic may be just the thing you need to get your marketing efforts on their level. “I Can Haz Real Estate” gives Millennials and other aspiring homebuyers who are Internet-savvy a highly simplified version...
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