by Jason Van Steenwyk | Feb 11, 2015 | Real Estate Discussion
Marketing needs direction. If you are in the business of buying or selling homes, you need to know who you’re marketing to. Of course, many real estate agents are working a niche, and local markets can vary widely. In general though, I’m a big advocate of what I call...
by Shannon O'Brien | Feb 4, 2015 | Real Estate Discussion
There’s an exercise instructor in St. Paul, Minn., who just celebrated the big one. One hundred years. Yup, 100 years old and she still teaches exercise techniques to fellow residents at her senior apartment complex. She began teaching 15 years ago – at the age of 85....
by Jason Van Steenwyk | Jan 22, 2015 | Websites
We’ve all seen them: Websites that are supposed to sell, but wind up making their owners look dumb, inept or out of touch. We live in a digital era. According to the 2014 NAR Profile of Homebuyers and Sellers: 92 percent of homebuyers use the Internet when looking for...
by Shannon O'Brien | Dec 10, 2014 | Real Estate Discussion
Have you ever watched the real estate TV show about first-time homebuyers? At the beginning of each show, an agent takes the buyers to a chosen neighborhood, and as they walk the streets, asks them to guess the price of each home for sale. Yup, you guessed it: Most of...
by Shannon O'Brien | Nov 12, 2014 | Real Estate Discussion
Real estate agents can display some lemming-esque qualities at times. I know because I used to be one. As soon as one agent does something that proves to be even quasi-successful, it’s rapidly copied until nearly everyone is doing it, and no one can quite remember...
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