by Market Leader Team | Feb 25, 2016 | Websites
Develop Effective Messaging and Calls to Action It has always been important to have clear and compelling messaging in print collateral and advertising, and the same is also true for the messaging that appears on your website. The foundation for compelling messaging...
by Jason Van Steenwyk | Jan 22, 2015 | Websites
We’ve all seen them: Websites that are supposed to sell, but wind up making their owners look dumb, inept or out of touch. We live in a digital era. According to the 2014 NAR Profile of Homebuyers and Sellers: 92 percent of homebuyers use the Internet when looking for...
by Shannon O'Brien | Dec 31, 2013 | Websites
No matter where you are at this point in your real estate practice, chances are good that you’d like something more next year. More website hits, more referrals, and everything else that brings in more clients. The end of a year is a good time to think about what you...
by Shannon O'Brien | Dec 3, 2013 | Lead Generation & Nurturing
I have a very dear friend who recently opened a retail clothing store. As a business newbie, one of her biggest fears is how to build a loyal customer base and keep them coming back to the store. It’s a common concern of all business people, considering how much more...
by Shannon O'Brien | Sep 19, 2013 | Websites
Sure, it may sound trite, but it’s nonetheless true: Agents have a love/hate relationship with the national real estate sites. ActiveRain is full of complaints from agents regarding the mistakes commonly found on the sites and about how chasing after these dead-end...