800.978.5174
Market Leader Blog
News, tips and best practices for real estate professionals
Tips & Tools for Your Real Estate Logo Ideas
Some logos are just decoration. But well-designed logos help businesses stand out among their competition by establishing a strong identity and creating a lasting impression. And they can even attract potential clients. To help you avoid wasting time coming up with...
60 Real Estate Blog Ideas (+ Best Practices)
Blogging can truly be an effective business growth strategy. The problem is, your blog can easily become a massive timewaster if you don’t do it the right way. It’s hard to come up with real estate blog ideas that will actually provide a solid return on investment, in...
Write a Real Estate Bio That Attracts Leads
Your real estate bio may be among the most important pieces of marketing content you write. It’s responsible for creating a first impression, which means it could be one of the deciding factors that determines whether a potential client will work with you or not. The...
7 Best Types of Real Estate Videos (+ Tips!)
If a picture is worth a thousand words, a video has to be worth at least a million. This isn’t just the “digital age” we’re living in. More specifically, this is the age of video. From YouTube to Instagram to TikTok, consumers just can’t get enough. Video is a...
Get More Leads: Use Real Estate Testimonials
You can “toot your own horn” until you’re blue in the face. But that may not be the most compelling way to get more clients. Remember – You’re not the only one who can promote your business. And in the eyes of some of your prospects, you may not even be the most...
The Realtor Email Signature Checklist (+ Examples!)
Agents often think they send two kinds of emails. There are everyday-business emails. And then there are marketing emails. That may be true in a sense. But with an effective Realtor email signature, every email you send becomes an opportunity to promote yourself, your...
SOI (Sphere of Influence) Real Estate Marketing
What Is SOI in Real Estate Terms? Merriam-Webster defines “sphere of influence” (SOI) as “a territorial area within which the political influence or the interests of one nation are held to be more or less paramount”. But that’s obviously not what the term means for...
Market Leader: A 2023 Tech100 Real Estate Winner
For the second consecutive year, Market Leader won a spot on HousingWire’s Tech100 list for 2023. It’s truly an honor to have received this recognition, and it’s a testament to our dedication to excellence. HousingWire, a leading and highly regarded news source for...
5 Real Estate Movies & the Lessons They Teach
Don’t worry – You can still watch real estate movies just for fun. Not everything has to be a learning opportunity. Agents tend to have such busy schedules that sometimes the best thing you can do to avoid burnout is watch a movie. But hey, there’s nothing wrong with...
Cost-effective Curb Appeal Ideas (& How To Bring Them Up in Conversation)
Believe it or not, helping your clients come up with curb appeal ideas is actually a very important part of your role. The size of your commission income could be at stake. What Is Curb Appeal in Real Estate? "Curb appeal" refers to the aesthetic attractiveness of a...