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Market Leader Blog
News, tips and best practices for real estate professionals
Using Twitter to Sell Homes in Just 15 Minutes a Day
These days it seems like everyone has a Twitter account. Politicians, celebrities, sports figures and companies have recognized the numerous opportunities that this information network provides. Real estate businesses use Twitter to connect to potential leads, promote...
Creating Actionable Social Media Strategies
The list of social media networking sites, including Twitter, Facebook, Linkedin, Active Rain, and YouTube, could make your head spin. If the thought of starting and maintaining an actionable social media strategy seems overwhelming, it’s time to come up with a game...
Why Real Estate Conferences & Conventions Are Important for Your Business
The cocktail parties, the dining and dancing, and the networking that goes on at the typical real estate convention or conference may all seem pretty frivolous, but the return on your investment for attending is higher than you may think. You’re forging bonds with...
Why Every Real Estate Agent Should Still Use Postcards
When I was a baby real estate agent my broker gave me a statistic. After almost 20 years, I’ve forgotten its specifics, but it went something like this: “For every home that goes on the market, another two homeowners on that same street will decide to sell.” Ah, I...
Does Having a Real Estate Coach Give Agents an Advantage?
If you type the term “real estate coach” in any search engine, you’re likely to see a long list of websites claiming they have the best coaches for you. It’s easy to see why some real estate agents are weary of finding a coach (hint: If they refer to themselves as a...
Social Media Campaigns – Don’t Lose Focus
The easiest way to lose focus is to start off with a vague idea of what social media can do for your real estate business. Sure, every other agent and broker has a Facebook page, Twitter account or blog, but you shouldn’t promote your brand through social media just...
Your Daily Cheat Sheet for the 2012 NAR Conference and Expo
“Discover Your Magic” is the theme of this year’s NAR convention, and the name only hints at what awaits Realtors®. Your friends at Market Leader are among the 400 industry vendors at the Orange County Convention Center in Orlando, Fla. The energy in this place is...
Is There a Market for Haunted Homes?
With a two-year-old and an eight-week-old at home, it's not often that I get a chance to kick back and watch a little television. However, last Friday I was fortunate enough to get a couple of hours to zone out in front of the tube. I caught a show on the Travel...
Market Leader Launches Real Estate’s Most Comprehensive Solution
Market Leader now offers the real estate industry’s only comprehensive lead-to-close system! Over 100,000 Market Leader customers have instant access to tools and technology that will help them achieve long-term success. We’ve added so much extra power to our agent...
How to Provide Great Customer Service via Your Real Estate Website and Social Media Tools
Have you heard any of these phrases before? Online customers are fickle. They are only interested in finding the very lowest price. Today’s consumers want instant gratification. They’re not interested in quality, just quantity. It’s hard to keep in touch with...
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