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Market Leader Blog
News, tips and best practices for real estate professionals
How to Keep Other Agents From Stealing Your Leads
It’s a common practice in real estate to try to generate leads from a competitor already doing a good volume of business. The easiest way to steal leads is to look at a competitor’s shortcomings and create a marketing plan based on their shortfalls. Easy Targets:...
How to Boost Referrals
It’s been years, but I still remember my landlord - a real estate agent - calling me and asking if I knew anyone who wanted to buy or sell a home. At the time, I didn’t, but I still remember the call. More than that, I remember that I truly wanted to help him and felt...
Introducing the First Dating Site Just for Real Estate Professionals
Market Leader is proud to announce On the Market, the first dating site just for real estate professionals! Real estate is a tough, demanding business. Between generating leads, engaging your prospects, showing homes, and filing paperwork, there isn’t much time for a...
How to Stay Motivated When Opportunities Are Low
Shifts happen. It’s the nature of the real estate industry beast to be in the midst of feast or famine at any point in time. While it helps to remember that our crazy business is cyclical, and that what goes down will eventually go back up, sometimes we need more...
Real Estate Client Follow-Up: It’s Not Just for Prospects
Anyone who has lost a referral from a past client or from a friend or family member because the person “forgot you are in real estate,” knows the sting inherent in the kicking of one’s own hiney. My first broker, bless his patient little heart, took on the training of...
Four Ways to Stir Up Your Database and Find Opportunities
Leads, leads, leads. They’re probably always on your mind. Where to find new leads, how to respond to them quickly, and what it takes to convert them into clients. While you may spend plenty of time focusing on the best way to find new leads, have you thought about...
How to Keep Customers Engaged on Your Website
While a website must express a company’s brand, services and products (properties), it should also entertain the visitor up to a certain point. Boring, unprofessional and confusing websites make for bad storefronts for real estate businesses. It’s like walking into a...
Do You Need Real Estate Marketing Software?
There is nothing worse than dropping a lead only to find that shortly thereafter that lead bought or sold a property with another agent. That smack upside the head tells you that it’s time to invest in a system. It’s all about lead management. It doesn’t do you any...
How to Write Engaging Content for Search Engines
While most people understand that writing optimized content will raise their chances of ranking high on search engines, many people make the mistake of creating copy that is jam-packed with keywords or contains less-than-engaging material for their readers. According...
Inman Connect NYC: Must-Dos While in the Big Apple
Okay, I will admit it. I’m a little jealous that several of my event marketing peeps, like Alex Allison with Dot Loop and Dan Stewart of Happy Grasshopper, are in New York City this week attending one of the most influential real estate industry events of the year,...
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