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Market Leader Blog
News, tips and best practices for real estate professionals
Real Estate Services Only Agents Can Offer
Quick: Name two services only an agent can offer a real estate consumer. If you said, “helping buyers find a house and marketing listings,” you’re correct. But you’re also selling yourself short. There are a multitude of small details that you take care of for your...
FHA Becomes Far Less Friendly
Just think: Someday in the not too distant future you may actually catch yourself reminiscing about what an incredible loan the FHA loan was - before they screwed it up. Use caution the next time one of your clients asks you about the FHA loan. If you haven’t been...
Reverse Lead Calculator – Determine Your Lead Generation Needs
A New Kind of Lead Calculator Virtually every real estate professional has some idea of how much commission income they would like to earn annually. Unfortunately, few Realtors® know exactly how many leads they need to generate in order to actually attain their...
5 Budgeting Tips for Real Estate Agents
Economists at Fannie Mae expect that the sale of new and existing homes will increase by more than 4 percent this year, and purchase loan originations are expected to improve by more than 15 percent, according to the Mortgage Bankers Association. While that's...
Cost-Effective Marketing Tips to Attract Home Sellers
When you list, you last, or so the old saying goes. How, then is an agent expected to last when finding a homeowner who wants to list is like trying to find Waldo? That’s the question on the top of agents’ minds nationwide. Forbes real estate writer Morgan Brennan...
How to Provide Great Customer Service
Have you ever noticed that most of the people who advise real estate agents to give great customer service fail to explain how to do so? It’s easy to understand what constitutes great customer service in a restaurant or a department store. It’s easy to get the concept...
Market Leader Has Been Acquired by Trulia
Today is an exciting day for the team here at Market Leader. Today, it was announced that Market Leader is being acquired by Trulia. Market Leader, as anyone reading this post on our blog would probably know, is the leading provider of Internet based customer...
How to Build Your Real Estate Business After Relocating
The lifeline of any real estate practice is its pipeline. That concept is drilled into every new agent, with the admonition that the agent begins filling it with friends and family. What happens, then, when an established agent moves to a new city or state with no...
Are You Ready for Social Media’s Visual Revolution?
Just when you get the hang of Facebook, Twitter and the rest of the current crop of social media sites, technology up and changes again. While we’ve known for some time that YouTube is enormously popular, other forms of so-called “visual social media” are about to...
Social + SEO #1: Content Formatting and Twitter Basics
Hello, everyone. My name is Andy Fulton, and I work as a community manager for Market Leader. Two of my primary duties are to manage the social media and search engine optimization (SEO) efforts for RealEstate.com, one of Market Leader’s consumer-oriented sites. I...
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