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Market Leader Blog
News, tips and best practices for real estate professionals
A Tale of Two Agents – The Importance of Lead Generation
Here’s a hypothetical lead generation situation for you. At the beginning of 2013, two agents, Productive Penelope and Struggling Steve, set their annual income commission goal at $100,000. This is a lofty goal - more than twice the median gross income earned by...
What Do Sellers Expect in an Agent?
Aside from selling their houses in the least amount of time for the most money, what do sellers expect from their listing agent? The truth is, many first-time sellers don’t know what to expect, as evidenced by the many queries on real estate portal websites. The...
Working With International Clients
Real estate is local – how many times have we heard that one? Real estate buyers however – especially in certain parts of the country – are increasingly global, and many real estate agents are turning the international real estate client niche into a lucrative living....
Make Print Marketing Part of Your Strategy
With email marketing that can be sent with the click of a button, lightning-fast social media tools, and the myriad other ways to generate leads online, is print marketing a thing of the past? Not so fast. Although print marketing is undoubtedly more expensive than...
What Are Homebuyers Really Looking For?
Anyone who has ever worked with even one homebuyer knows what they want: A decent price - the lower the better. A home in move-in condition. A home in a desirable area. Assurances that the home’s value will increase. Those are the rudimentary desires of most buyers....
3 Ways an HOA Can Kill a Deal
If you have ever taken a listing or represented a buyer for a home in a common interest development, you understand how much more work is involved simply because of the homeowners association. The HOA docs alone can cause steam to flow from your ears: CC&Rs, the...
4 Ways to Help Your Buyer Find a Home When Inventory Is Tight
It’s interesting how the media - an industry that prides itself on presenting breaking news - lags so far behind our industry when it comes to reporting on housing trends. The almost nationwide shortage of homes for sale is one of those trends that they seemed to have...
How to Sell a Luxury Listing
You’ve just taken your first million-dollar-plus listing. After celebrating your victory over the area’s top luxury agent, reality will no doubt begin to set in. If you don’t know the first thing about marketing high-end properties, you may wonder what you’ve gotten...
Soaring to New Heights With Dave Liniger
You may not think you have much in common with Dave Liniger, co-founder of RE/MAX, but let me assure you: You do. Real estate agents have been through a lot of adversity over the last few years, what with all the significant changes to the real estate market. Trying...
Reach the Right Leads With Targeted Mailing Lists
Reach the right leads with targeted mailing lists Who is your ideal client? It’s not enough to capture just any real estate lead. In order to increase your sales and profits, you need to pinpoint your audience and tailor your marketing directly to them. Introducing...
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