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Market Leader Blog
News, tips and best practices for real estate professionals
Organic Traffic Isn’t Free: Beginner SEO Tips for Agents
Organic – it’s not just what’s for dinner. Like organic food, however, organic traffic to your website is obtained naturally – without paying for it or having it referred from a directory or another site. In fact, organic traffic is sent to your site because the...
Communicating With Your Sellers
“My Realtor® has stopped communicating with me,” blasts the headline over at Trulia’s message boards. The author goes on to ask for advice on how to terminate his listing agreement. Some of the responses by agents to sellers who complain about a lack of communication...
What Does Your Personal ‘Curb Appeal’ Say About Your Business?
When I was a real estate agent I stowed a pair of muck boots in the trunk of my car. When you sell real estate in a rural area and carry vacant land and ranches in your listing inventory, it’s best to always be prepared - unless, of course, you don’t mind getting...
Agent Spotlight: Brian Bendily of Monroe, La.
At the end of these "Agent Spotlight" interviews, I always ask the agent to give me a one-word description of themselves. I’ll tell you how Brian Bendily answered that request later on. After getting to know him myself, though, I would say there are two words: honest...
Is Facebook Advertising Worthwhile for Agents?
Social media marketing – isn’t that an oxymoron? Most real estate marketing consultants caution agents not to overly market themselves and their listings, to the exclusion of social posts, and they’re probably right. Facebook advertising, however, doesn’t happen on...
Agent Spotlight: Amy Summers of Auburn, Calif.
Some real estate agents just seem to be born to do real estate. And Amy Summers of Gold Country Realty in Auburn, Calif. is one of those agents. I asked her to explain a little bit about her background. “I grew up in Northern California, in Oroville. It’s a little...
3 Tactics to Position Yourself as the Neighborhood Expert
A lot of agents attempt to position themselves as a neighborhood expert just by claiming to be one. To fill this real estate niche effectively, however, requires more than a statement on your business card or a line of text on your website. Let’s take a look at some...
Agent Spotlight: Audrey Monson of Salt Lake City, Utah
Nobody knows an area better than a local - someone who was born and raised there. Audrey Monson, with Coldwell Banker in Salt Lake City, Utah, is an area expert - both as a local and as a former real estate investor. Although she dreamed of becoming an actress as a...
Rebuilding Your Database – The “Hiatus” Effect
Sometimes, often involuntarily, we leave our real estate business for a period of time. It might be for a domestic event or childbirth, an economic downturn, a serious illness, or many other reasons. If we leave long enough, our business model goes to shambles, our...
Am I Going to Meet My Goals for 2013?
We’ve passed the halfway mark of 2013 and it’s time to revisit the goals you set back at the end of 2012. Reviewing your completed deals, potential deals and your pipeline’s status at this point in the year will help you determine where you are and how to get back on...
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