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Market Leader Blog
News, tips and best practices for real estate professionals
Finding Work-Life Balance During the Holidays
In a perfect world, we’d all get the entire month of December off work – with pay. Since we don’t live in that world, the holidays tend to pull us in several directions at once. We run ourselves ragged, trying to keep up with a real estate practice and fill the...
Google Plus and Pinterest – Real Estate Marketing Powerhouses
One of the major goals of any social media strategy is to get more visitors to your website. It is a long process, often referred to as the tortoise of marketing (slow and steady wins the race!), because you have to take the time to grow your follower base and build a...
Keep Your Leads Coming Back to Your Website
While your leads aren’t yet customers, to retain them in any capacity requires offering them a reason to keep coming back to your website until you can convert them. Let’s take a look at some of the most effective ways of doing this.
How to Handle Real Estate Transactions During the Holidays
When it comes to putting a home on the market during the winter holidays, conventional wisdom says: “Don’t do it.” Inventories are lower during the holidays, and folks are distracted or out of town. Other agents, title reps and lenders are either busy trying to wrap...
Agent Spotlight: Tim Houk of Baton Rouge, La.
So, how does a real estate agent obtain a 70 percent referral rate and close a deal every three days? If you’re anything like Tim Houk with Keller Williams in Baton Rouge, La., it takes hard work, long hours and a thorough plan to build a team. The Path to Real Estate...
2014 Housing Market Predictions With Jed Kolko
Market Leader recently featured Trulia’s chief economist, Jed Kolko, during a special live webinar event. In it, Kolko shared his thoughts about the past, present and future of the U.S. housing market. Like it or not, the health of the national real estate industry...
The Road to Homeownership
The home-buying process is a long and complicated one. Even those who have purchased homes before may need guidance with some of the more convoluted steps. The Market Leader blog staff has boiled the process down as much as possible while still maintaining all the...
Navigating the New Rules of Craigslist
Thanks to recent changes made by the Craigslist staff, it is no longer possible for real estate agents to post “enhanced listings” there. This is big news for the real estate industry, as Craigslist’s enhanced listings were a popular and effective way for real estate...
Agent Spotlight: AJ Ackerman of Cape Coral, Fla.
Being a customer service whiz comes naturally when one has years of experience in both the hospitality and food service industries. AJ Ackerman, with CENTURY 21 Sunbelt Realty, has that, but he also has an inherent desire to serve people. As the son of an entrepreneur...
How to Automate Without Sounding Like a Robot
The object of the real estate agent game is to fit as many tasks as possible into a finite amount of time. From lead generation and follow-up to coordinating transactions, that’s a lot of tasks. Thankfully, many of them can be either delegated or automated, freeing up...
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