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Market Leader Blog
News, tips and best practices for real estate professionals
Mastering Having a Good Work-Life Balance
When Market Leader released the findings of its Happiest Agent on the Block survey in April, one fact was especially surprising: Agents who entered real estate because they thought they’d end up with a flexible schedule are the least happy. It’s not their fault,...
Agent Spotlight: Kevin Meyer, Bellevue, Wash.
If you’re a longtime Market Leader customer, the name Kevin Meyer may be familiar to you. Although he’s now a sales agent with Coldwell Banker in Bellevue, Wash., Meyer was once an ace account executive with us for two years before being promoted to team leader and,...
This Week in Real Estate: Chinese Investors Spur Sales; Outlook ‘Promising’ for Summer; Mortgage Applications Up
Chinese Buyers Snapping Up U.S. Real Estate The U.S. housing market recovery is going gangbusters—much of it being fueled by foreign investors, many of whom are Chinese. So, keep an eye out for those out-of-town buyers. They often have deep pockets and even deeper...
Agent Spotlight: Jasmine Blue, Lincoln, Calif.
It’s easy to assume that all real estate agents’ business models are pretty much the same. Now, consider an agent who has spent the bulk of her career dealing with REO (real estate owned) properties. When she decides to make the switch to traditional residential real...
This Week in Real Estate: Housing Market Avoids Bubble; Novel Luxury Home Marketing and More
Housing Bubble Worries Are Evaporating All that news about another bubble threatening the housing market is fizzling out. The upside for the industry is that prices now seem to be rising at a slower, steadier pace, stemming bubble fears. The last two years recorded...
SWOT Analysis for Real Estate Agents
The SWOT analysis is one of the basic concepts taught at business school and is essential for all real estate agents. The problem is, however, the only business school many agents go to is the School of Hard Knocks. But that’s okay—you can be a graduate with honors of...
This Week in Real Estate: Home Resales, Inventory, New Home Sales All Jump in May
Existing Home Sales Climb in May, Exceeding Estimates The warmer weather is heating up the real estate market. Existing home sales increased more than expected in May, and the inventory of homes for sale was the highest in more than one and a half years, according to...
Get the Most Out of Your YouTube Analytics
If there’s one word that would win a popularity contest among real estate agents, it would have to be “free.” From free sandwiches served on a broker’s tour to free advertising on Craigslist, real estate agents love their freebies. It’s no wonder that websites like...
Agent Spotlight: Jon Ellen Snyder, Livingston, Mont.
Somewhere along the line, between the hospital and the Kalamazoo County clerk’s office, someone misspelled baby Jan Ellen’s name and she became Jon Ellen Snyder. Mom and Dad bore no hard feelings, however, and the family remained in Kalamazoo for Jon’s entire...
Agent Spotlight: Jo Ann Schlott, Tucson, Ariz.
Jo Ann Schlott spent her entire life living just outside of Detroit before she decided to follow the sunshine and move to Arizona. There, she settled into her life as a stay-at-home mom of three kids. All was well, until her divorce in 1997. “I had to find a way to...
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