Marketing | Market Leader

Improve Email Subject Lines to Prevent Your Newsletters From Getting Deleted

by Shannon O'Brien | Feb 25, 2014 | Marketing

“If you want a 100 percent open rate, send one email to your mother,” says Dela Quist, CEO of Alchemy Worx. If you just want to improve your real estate newsletter’s open rate, on the other hand, create better subject lines. Think about your favorite...

The Home Buying Process, Explained by Memes

by Andy Fulton | Feb 11, 2014 | Marketing

Having trouble connecting with Millennial homebuyers? This graphic may be just the thing you need to get your marketing efforts on their level. “I Can Haz Real Estate” gives Millennials and other aspiring homebuyers who are Internet-savvy a highly simplified version...

2014 Resolutions: Is Farming in Your Marketing Plan?

by Shannon O'Brien | Jan 23, 2014 | Marketing

Here we are in the new year, and if you’re anything like a lot of agents, you’re still not finished with your 2014 business plan. Because business plans are not one of Shakespeare’s “ever fixed marks,” and it’s perfectly acceptable to tweak them throughout the year,...

How to Market to First-Time Homebuyers

by Shannon O'Brien | Dec 12, 2013 | Marketing

Whether you’ve decided to make working with first-time buyers your niche or you just need to diversify your funnel, you’ll find no shortage of potential clients. Proof: Every homeowner was at one time a first-time buyer. Where to Find First-Time Buyers Finding any...

Google Plus and Pinterest – Real Estate Marketing Powerhouses

by Guest Contributor | Dec 4, 2013 | Marketing

One of the major goals of any social media strategy is to get more visitors to your website. It is a long process, often referred to as the tortoise of marketing (slow and steady wins the race!), because you have to take the time to grow your follower base and build a...

Navigating the New Rules of Craigslist

by Andy Fulton | Nov 19, 2013 | Marketing

Thanks to recent changes made by the Craigslist staff, it is no longer possible for real estate agents to post “enhanced listings” there. This is big news for the real estate industry, as Craigslist’s enhanced listings were a popular and effective way for real estate...