Lead Generation & Nurturing | Market Leader

How to Boost Referrals

by Shannon O'Brien | Apr 12, 2013 | Lead Generation & Nurturing

It’s been years, but I still remember my landlord – a real estate agent – calling me and asking if I knew anyone who wanted to buy or sell a home. At the time, I didn’t, but I still remember the call. More than that, I remember that I truly wanted to help...

Real Estate Client Follow-Up: It’s Not Just for Prospects

by Shannon O'Brien | Feb 21, 2013 | Lead Generation & Nurturing

Anyone who has lost a referral from a past client or from a friend or family member because the person “forgot you are in real estate,” knows the sting inherent in the kicking of one’s own hiney. My first broker, bless his patient little heart, took on the training of...

Four Ways to Stir Up Your Database and Find Opportunities

by Market Leader Team | Feb 18, 2013 | Lead Generation & Nurturing

Leads, leads, leads. They’re probably always on your mind. Where to find new leads, how to respond to them quickly, and what it takes to convert them into clients. While you may spend plenty of time focusing on the best way to find new leads, have you thought about...

Use Pinterest to Boost Your Online Real Estate Marketing

by Market Leader Team | May 1, 2012 | Lead Generation & Nurturing, Marketing, Training & Education

Pinterest is on a steep rise of success. It is unlike any other social media tool, which adds a nice mix to your online real estate marketing toolkit. More than a fifth of all Pinterest users connect with their personal Facebook profile and its user numbers continue...

Should Google+ Be a Part of Your Real Estate Marketing Plan?

by Market Leader Team | Apr 23, 2012 | Lead Generation & Nurturing, Marketing, Training & Education

“Ask yourself if you want to enhance and expand the number of people who share your passions.” – Guy Kawasaki, CEO of Alltop If you’ve spent any amount of time on the Internet each day, then you’ve probably heard of Google+. You may have asked yourself, “What is...

Expand Your Real Estate Social Network With Twitter

by Matt Heinz | Apr 2, 2012 | Lead Generation & Nurturing, Marketing, Training & Education

Retweets and followers and hash tags, oh my! With its short, 140-character posts, ability to easily follow trending topics, and availability of consumers and peers to connect with, Twitter is an amazing tool for lead generation, nurturing, and networking opportunities...