by Jason Van Steenwyk | Oct 15, 2014 | Lead Generation & Nurturing
Prospecting is vital. You must prospect every day. But if cold-calling and cold-knocking are your only ways into finding new listings and new buyers, you’re going to burn yourself out – and fast. Eventually, you want to get to the point where most of your calls are to...
by Jason Van Steenwyk | Sep 22, 2014 | Lead Generation & Nurturing
In the real estate sales business, we’re always looking for a reason to pick up the phone on a favorable basis. Agents should never miss a chance to educate buyers – especially on programs that can make it easier for them to buy a house. Building a Farm With the Back...
by Shannon O'Brien | Jan 15, 2014 | Lead Generation & Nurturing
Rollercoasters are supposed to be fun, yet the housing industry ride has left many agents feeling queasy. From having to pound the streets to find homes for buyers to the sudden switch to a seller’s market in many regions, 2013 was a busy year. While being busy is...
by Shannon O'Brien | Jan 6, 2014 | Lead Generation & Nurturing
What if you never, ever again had to pick up the phone and “dial for dollars”? No sitting behind closed doors, palms sweating, an endless rambling of scripts and dialogs clogging your brain as you stare at the phone. No more call reluctance. Cold calls can be a thing...
by Shannon O'Brien | Dec 3, 2013 | Lead Generation & Nurturing
I have a very dear friend who recently opened a retail clothing store. As a business newbie, one of her biggest fears is how to build a loyal customer base and keep them coming back to the store. It’s a common concern of all business people, considering how much more...
by Shannon O'Brien | Sep 26, 2013 | Lead Generation & Nurturing
Buying a home is a process, with time-tested and well-defined steps. Good agents counsel their clients on the process, outlining the steps they should take – and in what order – to reach their goal. Don’t surf the Internet for houses, for instance, until you’ve...