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2014 Business Resolutions: Clean Up Your CRM
Rollercoasters are supposed to be fun, yet the housing industry ride has left many agents feeling queasy. From having to pound the streets to find homes for buyers to the sudden switch to a seller’s market in many regions, 2013 was a busy year. While being busy is...Resolve to Get More Referrals in 2014
What if you never, ever again had to pick up the phone and “dial for dollars”? No sitting behind closed doors, palms sweating, an endless rambling of scripts and dialogs clogging your brain as you stare at the phone. No more call reluctance. Cold calls can be a thing...Keep Your Leads Coming Back to Your Website
I have a very dear friend who recently opened a retail clothing store. As a business newbie, one of her biggest fears is how to build a loyal customer base and keep them coming back to the store. It’s a common concern of all business people, considering how much more...Consider Your Real Estate Lead Generation Campaign
Buying a home is a process, with time-tested and well-defined steps. Good agents counsel their clients on the process, outlining the steps they should take – and in what order – to reach their goal. Don’t surf the Internet for houses, for instance, until you’ve...Does Your Website Capture Leads or Let Them Get Away?
Don’t let this happen to you. An agent decides to get involved with online lead generation. He creates online advertisements with Facebook, Craigslist, and Google Adwords in an attempt to direct traffic to his site. However, after spending much time and money on these...
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