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Lead Generation Is Not Trophy Hunting
Trophy hunting is not an effective real estate lead-generation strategy I have a friend who owns a retail store. She spends a ton of money on advertising to get people in the door of her shop. What if I told you that every time someone walked through that door, she...The Biggest Mistakes Agents Make with Leads
According to Inman, the number one mistake Realtors® make is throwing away great leads because they aren’t ready to transact. Ironically, 95 percent of the real estate journey takes place before a lead is ready to make contact, let alone transact. There’s...
Lead Conversion: The Lost Art of Talking to People
You have a branded website. You have a system for managing your contacts, nurturing leads, and marketing your database. You’ve created profiles on Facebook, LinkedIn, Twitter, and every other social media platform possible to maximize the reach of your business. You...
No Lead Phone Number, No Problem.
Engage Real Estate Leads Without a Phone Number. 25 years ago, if you didn’t have a lead’s phone number, you were dead in the water. At best, you had someone you could send direct mail to. But in those days, few had e-mail. And most new agents don’t have the budget...
5 Ways to Build a Referral-based Business
What is a referral-based business? For realtors, a referral-based business is one in which the majority of your leads come from people who know you, and who have recommended you or your brokerage, by name, to be their agent. A new study from the Residential Real...
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