Real Estate Discussion | Market Leader

5 Real Estate Marketing Tools Agents Need in 2018

by Market Leader Team | Jul 30, 2018 | Real Estate Discussion

Real estate marketing strategies have changed dramatically over the past several decades. The digital age has opened new doors for marketing to potential clients. If you have the right tools and resources, you’ll reach a larger audience in a more effective way....

The Biggest Mistakes Agents Make with Leads

by Shara Maurer | Apr 12, 2018 | Lead Generation & Nurturing, Real Estate Discussion

According to Inman, the number one mistake Realtors® make is throwing away great leads because they aren’t ready to transact. Ironically, 95 percent of the real estate journey takes place before a lead is ready to make contact, let alone transact. There’s...

Study: Spring is Best Time to Sell a Home

by Market Leader Team | Mar 20, 2018 | Real Estate Discussion

Do you have anyone on the fence about listing their house? Reach out and give them incentive to act: The best time to list a home for sale is in the spring. That’s the result of the Homelight National Agents Insight Survey, published in late 2017. The study surveyed...

Lead Conversion: The Lost Art of Talking to People

by Shara Maurer | Mar 12, 2018 | Lead Generation & Nurturing, Real Estate Discussion

You have a branded website. You have a system for managing your contacts, nurturing leads, and marketing your database. You’ve created profiles on Facebook, LinkedIn, Twitter, and every other social media platform possible to maximize the reach of your business. You...

How to Win the Client Before They’re a Lead

by Market Leader Team | Feb 13, 2018 | Real Estate Discussion

“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.” —Sun Tzu Ever watch a long-distance bike race or Olympic marathon on TV? Most of the coverage, understandably, happens within a mile of the finish line....

11 Holiday Gift Ideas for Every Type of Client

by Shara Maurer | Dec 16, 2017 | Marketing, Real Estate Discussion

Holiday parties, family gatherings, and kids home from school culminate to be the busiest time of the year for some – Don’t let the opportunity to connect with your clients slip by you this holiday season. We’ve rounded up 11 ideas for thoughtful...