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No Lead Phone Number, No Problem.
Engage Real Estate Leads Without a Phone Number. 25 years ago, if you didn’t have a lead’s phone number, you were dead in the water. At best, you had someone you could send direct mail to. But in those days, few had e-mail. And most new agents don’t have the budget...
How to Win the Client Before They’re a Lead
“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.” —Sun Tzu Ever watch a long-distance bike race or Olympic marathon on TV? Most of the coverage, understandably, happens within a mile of the finish line....
5 Ways to Build a Referral-based Business
What is a referral-based business? For realtors, a referral-based business is one in which the majority of your leads come from people who know you, and who have recommended you or your brokerage, by name, to be their agent. A new study from the Residential Real...
10 Things Realtors Should Be Doing on Social Media
Make it a New Year’s Resolution: Fully engage your real estate market on social media in 2020. Here’s why: Millennials, the most digitally-engaged generation by far, now constitute most new home buyers. They are also now the single biggest cohort of homebuyers overall...
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