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Why Agents Should Pay No Attention to the Financial Media

by Jason Van Steenwyk | Aug 20, 2014 | Real Estate Discussion

The good news is that media sources are calling real estate a “prudent investment.” The bad news is that media sources are calling real estate a “prudent investment.” That’s one of the weird things about the financial media: By the time they sit up and notice...

Why You Should Call Your Credit-Challenged Prospects Now

by Jason Van Steenwyk | Aug 18, 2014 | Real Estate Discussion

Agents! Brokers! Have you been working with someone who wants to buy a home, but has some credit issues? Anyone who was a borderline case and got denied for the credit terms they needed to make the deal work? Have any clients who backed out of buying when they saw...

Why You Should Be Marketing to Millennials (and How to Do It Better)

by Jason Van Steenwyk | Aug 6, 2014 | Marketing

We’ve seen a number of reports in recent years about how Millennials have had a hard time breaking into the homeownership market. After all, this cohort graduated into a devastating recession and has largely been putting off homeownership. They even delay certain...
SWOT Analysis for Real Estate Agents

SWOT Analysis for Real Estate Agents

by Jason Van Steenwyk | Jul 2, 2014 | Training & Education

The SWOT analysis is one of the basic concepts taught at business school and is essential for all real estate agents. The problem is, however, the only business school many agents go to is the School of Hard Knocks. But that’s okay—you can be a graduate with honors of...

4 Great Mobile Apps That Help Real Estate Agents Succeed

by Jason Van Steenwyk | May 7, 2014 | Business Management

The importance of the advent of the smartphone and its cousin, the tablet, cannot be overstated. The power of the World Wide Web is now as portable as a pocket watch, and this is changing the way real estate is bought and sold. Agents who don’t change with technology...
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