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Market Leader Blog
News, tips and best practices for real estate professionals
How to Get Real Estate Listings—12 Tips for Increasing Listing Leads
Wondering how to get real estate listings? Here's the secret: You have to know how to draw sellers out. Many homeowners want to sell but aren't yet motivated to do so because, for example, they're concerned that prices are still on the rise. That's where homeowner...
Should Agents Give Real Estate Closing Gifts? Arguments for and Against
Welcome to the long-standing discussion about whether agents should give real estate closing gifts to their clients. Of course, we won’t settle the matter here. But reaching a universal conclusion that works for every agent everywhere for all time isn’t really the...
Don’t Knock It Until You Try It: Door Knocking Tips for Real Estate Agents
Real estate door knocking is by no means an outdated strategy. It remains both a relevant and effective means of generating leads even today. But simply “pounding the pavement” isn’t enough. Real estate door knocking is an art and a science—to get new business, you...
7 Best FSBO Scripts for Real Estate Agents
How do you turn "for sale by owner" into "for sale by you"? With the help of these free FSBO scripts, real estate agents can automate their "pitch" for convincing homeowners that it's wise to work with you instead. Sellers will walk away from the conversation feeling...
Real Estate Direct Mail: The How-To Guide
You can call it physical mail, print mail, snail mail, admail, or direct mail. But whatever you do, don’t call it obsolete. Real estate direct mail can still be an effective lead generation method. It’s true. Even if it is slow, “old school,” and relatively costly...
Real Estate Internships—What to Know Before You Hire
If there is one thing real estate agents dislike, it’s parting with money. Low or no cost approaches are thus highly treasured, such as the use of social media as a marketing tool and the heavy reliance on do-it-yourself photography. There’s nothing wrong with being...
Real Estate Newsletter Marketing Tips (& Examples!)
If you’re writing real estate newsletters only because that’s what your competition is doing, then you’re doing it for the wrong reason. Your newsletter should support your overall marketing strategy. If it doesn’t, you could be wasting time, money, and energy. That...
13 Unconventional Real Estate Prospecting Ideas
As a real estate agent, you may occasionally hear that you’re a “consultant.” But don’t fall for it. You’re a salesperson. And that means you need to be an expert at finding people to sell to. In other words, you need to have an expert-level understanding of real...
Real Estate Agent Volunteer Opportunities & Benefits
There are two types of community involvement that real estate agents typically gravitate toward. First, there are the agencies and individual agents that give money to a cause and consider it “community involvement.” Their websites typically boast that they’ll give...
Market Leader Named Among Real Estate’s Most Innovative Tech Companies in HousingWire’s 2022 Tech100
The recognition follows a year of significant innovation and industry recognition. MARCH 3, 2022 BELLEVUE, WASH: HousingWire has announced the 2022 Tech100 honorees, recognizing the most innovative technology companies in the real estate industry. The Tech100 is the...
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