800.978.5174
Market Leader Blog
News, tips and best practices for real estate professionals
7 Real Estate Voicemail Scripts (Plus Best Practices) That Actually Get Callbacks
The best real estate agents don’t merely leave a message after the beep. They leave a benefit. Chances are, your leads’ voicemail inboxes are overflowing with robocall time-wasters and spam from scammers. You need to differentiate yourself by providing a strong reason...
E-Sign Real Estate Contracts: The Agent’s Guide
Many agents take it for granted now, but having the ability to e-sign real estate contracts is a gift that offers serious advantages. Consumers may see it as a mere convenience. But for agents, the value of e-signature technology is far greater than that. It saves...
Should I Hire a Real Estate Virtual Assistant?
Are administrative tasks stealing your time away from clients or other important items on your ever-growing to-do list? Maybe it’s time to consider hiring a real estate virtual assistant. Most successful business executives, CEOs, and industry leaders get plenty of...
Should Agents Give Real Estate Closing Gifts? Arguments for and Against
Welcome to the long-standing discussion about whether agents should give real estate closing gifts to their clients. Of course, we won’t settle the matter here. But reaching a universal conclusion that works for every agent everywhere for all time isn’t really the...
7 Best FSBO Scripts for Real Estate Agents
How do you turn "for sale by owner" into "for sale by you"? With the help of these free FSBO scripts, real estate agents can automate their "pitch" for convincing homeowners that it's wise to work with you instead. Sellers will walk away from the conversation feeling...
Real Estate Direct Mail: The How-To Guide
You can call it physical mail, print mail, snail mail, admail, or direct mail. But whatever you do, don’t call it obsolete. Real estate direct mail can still be an effective lead generation method. It’s true. Even if it is slow, “old school,” and relatively costly...
Real Estate Internships—What to Know Before You Hire
If there is one thing real estate agents dislike, it’s parting with money. Low or no cost approaches are thus highly treasured, such as the use of social media as a marketing tool and the heavy reliance on do-it-yourself photography. There’s nothing wrong with being...
Real Estate Newsletter Marketing Tips (& Examples!)
If you’re writing real estate newsletters only because that’s what your competition is doing, then you’re doing it for the wrong reason. Your newsletter should support your overall marketing strategy. If it doesn’t, you could be wasting time, money, and energy. That...
13 Unconventional Real Estate Prospecting Ideas
As a real estate agent, you may occasionally hear that you’re a “consultant.” But don’t fall for it. You’re a salesperson. And that means you need to be an expert at finding people to sell to. In other words, you need to have an expert-level understanding of real...
Real Estate Agent Volunteer Opportunities & Benefits
There are two types of community involvement that real estate agents typically gravitate toward. First, there are the agencies and individual agents that give money to a cause and consider it “community involvement.” Their websites typically boast that they’ll give...