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Market Leader Blog
News, tips and best practices for real estate professionals
Team Leaders: Combine Resources…Increase Marketing Impact
In the old days, real estate team leaders taught new members of their team how to market by simply replicating themselves, producing “mini me's”. It’s understandable that agents used to imitate their leaders. I mean, you’ve already had enough success in your business...
Mastering Your Playbook
So I was asked to put together a blog titled "Mastering Your Playbook" in reference to real estate, which is too bad as I have some suggestions for the New York Giants and their playbook. Still, there’s something the two have in common: When any good coach puts...
Top 5 Reasons Brokers Should Care About Social Media
You can’t avoid hearing all the buzz about social media these days. Many, many agents are jumping on the low- or no-cost opportunities available with social media—much to their early-adopter benefit. If you are a broker, cheering on your cutting-edge agents from the...
What's your 2011 strategy? Why you need to get started now…
Yes, I'm asking about January in September. You don't have to have your marketing budget set. You don't need to know your January sales quota. You don’t need to do a lot of things. Not yet. But at this point in the year, you probably have a reasonable idea of how...
Top 9 Things I Learned at MegaCamp
MegaCamp came and went leaving a HUGE wake behind it! Top real estate professionals gathered from across the United States and Canada to share ideas and models for success with each other. It didn't matter what company you came from, what specialty you had, or how...
Boot Camp for Closing More Business
Have you been wanting to “reboot” your business for success? Many of us at Market Leader have attended the past few Inman Agent Reboot events around the country, and found them full of energetic dialog and powerful ideas. We’re looking forward to attending the next...
Best Customer Service Advice
Someone asked me today what was the best customer service advice I have. Customer service is everything these days—it can make or break your business. We all know the Big Mantras: going the extra mile, adding a personal touch… those are so important—and so well...
It was great to Connect!
Many of us at Market Leader are getting back in swing following the San Francisco Real Estate Connect conference. As always, it was a fascinating look at how technology is changing the face of real estate and offering new tools to take advantage of opportunities. Some...
A Whole New World…Recruiting and Retaining Agents in 2010
As many real estate markets stabilize, more and more brokers are saying that their #1 priority is growing their team. It’s likely you will discover the recruiting world is now very different from, say 2006. There are different expectations—agents are looking for a...
Who Brings REAL Power to Listing Syndication?
Looking for effective ways to attract prospective buyers to your listings? The concept of syndicating your listings has been around for quite some time— Not surprisingly, the more places your listings appear, the more attention your listings get—but how effective is...
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