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Market Leader Blog
News, tips and best practices for real estate professionals
Top 3 Ways to Lose Your Real Estate License
If you think you have to be the world’s biggest shyster to lose your real estate license, think again. An innocently placed word in a property marketing piece, a bit of carelessness with money, or an unintentional omission of a material fact about a listing could land...
Agent Spotlight: Katrina Benton of Anchorage, Alaska
Katrina Benton - who works for Keller Williams Realty, Alaska Group - was recently in Texas, and somebody told her she has an “Alaskan accent.” “I was like, ‘What the heck is that?’” she said, laughing. I have to admit, it’s a bit disconcerting to conduct an interview...
Consider Your Real Estate Lead Generation Campaign
Buying a home is a process, with time-tested and well-defined steps. Good agents counsel their clients on the process, outlining the steps they should take – and in what order - to reach their goal. Don’t surf the Internet for houses, for instance, until you’ve seen a...
Agent Spotlight: Renee Helten of Englewood, Colo.
Growing up, military brats experience a lot more than seeing the world. The discipline that the military parent learns is passed on to his or her offspring, which has served Renee Helten of Keller Williams in Englewood, Colo. well. “I grew up all throughout the United...
The Pros and Cons of National Real Estate Websites
Sure, it may sound trite, but it’s nonetheless true: Agents have a love/hate relationship with the national real estate sites. ActiveRain is full of complaints from agents regarding the mistakes commonly found on the sites and about how chasing after these dead-end...
Agent Spotlight: Adam King of Highlands Ranch, Colo.
Native Coloradan Adam King grew up dreaming of being a chiropractor. Instead, right out of college he began flipping houses. From there he moved right into residential sales, so real estate is all he’s ever known. The flipping occurred in Dallas. When he moved back to...
Does Your Website Capture Leads or Let Them Get Away?
Don’t let this happen to you. An agent decides to get involved with online lead generation. He creates online advertisements with Facebook, Craigslist, and Google Adwords in an attempt to direct traffic to his site. However, after spending much time and money on these...
Are Bing Ads Worthwhile for Real Estate Agents?
According to recent data from the National Association of Realtors®, 90 percent of homebuyers start their search online. It is thus vital for agents to have an online presence if they want to catch homebuyers when they first start searching! Online advertising is a...
LinkedIn for Real Estate Pros
Trolling for referrals is one of the more important aspects of running a real estate business. Anyone who runs a referral-based real estate practice understands that the work expended to get to that point is well worth it in the long run. Social media sites have...
Agent Spotlight: Laurie Weston Davis of Pinehurst, NC
All real estate is local. So, when an agent tells you that her favorite aspect of her career is “the travel,” it might just make you scratch your head. Laurie Weston Davis, of Keller Williams Realty in Pinehurst, N.C. isn’t just any real estate agent. First, she has...
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