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Market Leader Blog
News, tips and best practices for real estate professionals
Agent Spotlight: Wendy Gilligan of Saratoga Springs, NY
It’s interesting how when one of life’s doors closes, another opens. Wendy Gilligan with Keller Williams in Saratoga Springs, N.Y. is mighty happy she walked through that door five years ago. Back then, Gilligan had a floral business. She enjoyed the creative outlet...
It Isn’t Too Early to Plan for 2014
It might only be early November, but 2014 will be here before you know it, and it isn’t too early to start planning. To help agents prepare for 2014, Market Leader has just released the 2014 Real Estate Business Plan. This year’s business plan gives you predictions...
6 Tips for Realtors® to Build Brand Across Social Media Platforms
Building your brand across various social media platforms has many advantages to your business. As a real estate agent, it's important to get your listings out to as many people as possible. Also, it's important that people know where they can find you so they can...
Agent Spotlight: Christine Pura of Austin, Texas
Don’t let the “Keep Austin Weird” mantra fool you. According to Travel and Leisure magazine, Austin is a snobby city. The editors claim that the city gives off a “brainy, offbeat vibe,” but Christine Pura, of Keller Williams Austin Real Estate Team, has another...
Agent Spotlight: Stephanie Hansson of College Station, Texas
If you want to know anything about College Station, Texas, talk to Stephanie Hansson of Cortiers Real Estate – a one-woman College Station booster club. “I’m going to tell you what’s interesting about College Station – in addition to Texas A&M – the medical...
Google Adwords 101: A Primer for Real Estate Agents
Ever wonder how Google makes so much money when it doesn’t seem to charge it’s users for anything? The answer is Google Adwords. Advertising made Google over $43 billion in 2012. That is over $100 million in search advertising and 237.9 million Google ad clicks each...
Make Time to Communicate With Your Clients
Remember all those reasons you gave your clients for hiring you in the first place? Like a politician who says one thing to get elected and something completely different after we vote for him, a real estate agent who sells herself one way and doesn’t deliver on those...
Agent Spotlight: Coleen Brennan of Corona Del Mar, Calif.
Poster girl for the baby boomer generation, Coleen Brennan took up surfing when she was 50. She runs 6 miles every morning and skis or surfs on her breaks from work. Brennan grew up north of Boston but left home shortly after getting married. The couple ended up in...
What to Do When a Client is Considering a Fixer Upper
We are a nation of fixer-uppers. For an active real estate agent, this isn’t news. With so many foreclosures that sat vacant and unattended for far too long, and inventories tight, much of the scant housing stock available has problems. A fixer is always a good...
Agent Spotlight: Lori Ballen of Las Vegas, Nev.
Real estate sales may be your career, but it’s also your business, and nobody gets this concept more than Lori Ballen with Keller Williams in Las Vegas. Business wasn’t always her passion, though. “I grew up in Las Vegas – have been here since I was five,” she said....
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