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Market Leader Blog
News, tips and best practices for real estate professionals
Is Instagram Worth Your Time?
Quick! What comes to mind when we say “social media”? Facebook and Twitter, right? Those are the go-to sites for most agents looking to promote their real estate businesses via social media. But promoting a real estate business and marketing listings require two...
The Home Buying Process, Explained by Memes
Having trouble connecting with Millennial homebuyers? This graphic may be just the thing you need to get your marketing efforts on their level. “I Can Haz Real Estate” gives Millennials and other aspiring homebuyers who are Internet-savvy a highly simplified version...
Agent Spotlight: Pablo Lopez of Pine Brook, NJ
Next time a boom car drives by your house, shattering the town’s noise ordinance, rattling the china in your cabinet and bending your plate glass windows, wag your forefinger at Pablo Lopez, real estate agent with Century 21 in Pine Brook, N.J. In fact, Lopez brags...
Are You a Networking Pro?
Gone are the days when real estate professionals considered themselves salespeople. Sure, they sell houses, land and commercial opportunities. But more and more, agents are learning that their industry is centered on relationships, and that the key to success is the...
Agent Spotlight: Jerimiah Taylor of Tucson, Ariz.
Although he’s been kicking around the real estate business for 13 years, Jerimiah Taylor, a Keller Williams recruiter and trainer, is just now hitting the decade mark as a licensed real estate salesperson. As he jets between his home base in San Diego and the site of...
A Portrait of the Agent – Realtor® Habit Survey
Market Leader surveyed 1,967 Realtors® in August 2013 to learn about their habits. We asked questions about offbeat topics not covered in NAR’s annual Member Profile or similar studies. Questions touched on topics as diverse as their procrastination habits, cell phone...
What Was Hot in Housing in 2013
One of the more interesting aspects of NAR’s Profile of Homebuyers and Sellers is what was hot, from a buyer’s perspective, in housing in 2013. Even more telling, at least for agents, is what they didn’t want in a home. The next time you sit down with a homebuyer to...
2014 Resolutions: Is Farming in Your Marketing Plan?
Here we are in the new year, and if you’re anything like a lot of agents, you’re still not finished with your 2014 business plan. Because business plans are not one of Shakespeare’s “ever fixed marks,” and it’s perfectly acceptable to tweak them throughout the year,...
Agent Spotlight: Alan Donald of Mount Pleasant, S.C.
A self-described “product of international migration,” Alan Donald inherited the itch to travel. The Keller Williams agent has visited, by last count, 41 countries and has lived in several of them. “My grandfather was from Scotland and migrated to Colombia in the...
2014 Business Resolutions: Clean Up Your CRM
Rollercoasters are supposed to be fun, yet the housing industry ride has left many agents feeling queasy. From having to pound the streets to find homes for buyers to the sudden switch to a seller’s market in many regions, 2013 was a busy year. While being busy is...
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