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Market Leader Blog
News, tips and best practices for real estate professionals
Boost Customer Service by Being an Expert on the Mortgage Process
Ah, real estate school: That time you spent reading or listening to what seemed like endless hours of lectures. And what did you learn about actually listing and selling real estate? Not much. Sure, you walked away from the experience knowing – without a doubt – that...
Win Your Prospects’ Business With the Back to Work Program
In the real estate sales business, we’re always looking for a reason to pick up the phone on a favorable basis. Agents should never miss a chance to educate buyers – especially on programs that can make it easier for them to buy a house. Building a Farm With the Back...
This Week in Real Estate: Foreclosures Edge Upwards; Shipping Containers Become Affordable Homes
Foreclosures Slightly Up, but Experts Not Concerned For the first time in four years, the number of foreclosure auctions inched up in August. But, housing analysts say it’s nothing to sweat about. According to CNN, nearly 52,000 homes went under the bidding hammer in...
Tried-and-True Real Estate Marketing Tools
Have you ever met a real estate agent that markets their business via direct mail? Tell us the truth: What was the first thought that popped into your mind? “Old school,” is what we thought – that is, until we got to know some of those old-fashioned agents and picked...
This Week in Real Estate: South Tops Most Affordable Housing List; Builders Construct Soaring Condo Towers
Southern States Lead Most Affordable U.S. Housing Markets Buying a home is one of the most expensive investments most people will make in their lifetime. But, some buyers get away with a smaller price tag than others. The price of a home depends on a variety of...
3 Surefire Ways for Agents to Anger Buyers
While many agents are working hard to protect the real estate profession’s good name, along comes Mr. Exaggeration or Ms. Lazy, and all that work seems to be for naught. Sure, those agents took an oath to be ethical (if they hold the Realtor® designation), and they...
This Week in Real Estate: More Chinese Builders Entering U.S. Market; Buyers Fall for Vacation Homes
Chinese Buyers Are Making Way for Chinese Developers For the past couple of years, Chinese investors have been flocking to the U.S. housing market and buying up thousands of homes – even helping the recovery of home prices in some areas. After a successful run buying...
What’s In a Name? The Real Deal on Real Estate Designations
There are a couple of things sure to fire up a group of real estate agents. For example, tell them that FSBOs can sell homes on their own, and can maybe even make top dollar (we know that isn’t true). Or tell them that open houses are a waste of time. Or try this one:...
This Week in Real Estate: Foreclosures Plummet; Home Price Gains Are Slowing Down
Home Prices Increase at Slower Pace In June, U.S. home prices rose at a slower pace, perhaps signaling a future price trend. According to the Standard & Poor's/Case-Shiller 20-city home price index report released this week, home prices increased 8.1 percent...
Why Every Agent Should Get Real Estate Coaching
Ask any aspiring thespian about the “movement classes” their acting coaches and schools suggest they take. You’ll get a universal groan – much like the one real estate agents emit when they describe what they were taught in real estate school as “useless.” Then, ask...
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