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Market Leader Blog
News, tips and best practices for real estate professionals
8 Signs Your Website Is Stuck in the Dark Ages
We’ve all seen them: Websites that are supposed to sell, but wind up making their owners look dumb, inept or out of touch. We live in a digital era. According to the 2014 NAR Profile of Homebuyers and Sellers: 92 percent of homebuyers use the Internet when looking for...
How to Focus on Client Retention in 2015
I know what some of you may be thinking. “Who doesn’t know how to retain clients? It’s not rocket science. It’s common sense and there’s really only one way to do it – keep in touch with them.” However, think about how many agents don’t have a referral base. Maybe...
7 Secret Ways Agents Can Connect With People
When it comes down to it, real estate agents aren’t really in the real estate business – just as restaurant owners aren’t really in the food service business and roofers aren’t in the roofing business. Sure, houses, land, apartments and storefronts are the commodities...
Are Buyers Really Liars? Addressing a Common Agent Complaint
There’s an old and odious real estate saying that “Buyers are liars.” It’s odious because it’s not completely true and it’s repulsive because lying – or withholding the entire truth – isn’t endemic to real estate consumers. We all have the capacity to lie when we’re...
Facebook Tightens Rules on Promotional Posts
Like many small businesses, real estate agents have been enjoying a pretty sweet deal on Facebook for a while now. We all know how vital word-of-mouth is to real estate agents – especially to newer agents who don’t have a ton of cash flow for traditional forms of...
3 Ways to Help Buyers Set Realistic Expectations
Have you ever watched the real estate TV show about first-time homebuyers? At the beginning of each show, an agent takes the buyers to a chosen neighborhood, and as they walk the streets, asks them to guess the price of each home for sale. Yup, you guessed it: Most of...
3 Real Estate Tropes That Need to Go Away
Real estate agents can display some lemming-esque qualities at times. I know because I used to be one. As soon as one agent does something that proves to be even quasi-successful, it’s rapidly copied until nearly everyone is doing it, and no one can quite remember...
10 Signs You’re Married to a Real Estate Agent
I can’t quite place my finger on it, but I’m having suspicions that my husband is secretly pursuing a real estate career. Am I being crazy? – Befuddled in Boise We get this question – and others along the same lines – all the time. It’s time we address the issue of...
Tell Prospective Buyers: Owning Is 38 Percent Cheaper Than Renting
Markets go up; markets go down. But when all is said and done, when the fat lady has sung, and it’s all over save for probate lawyers picking over the remains, it is better to be an owner than a renter. While this isn’t exactly counterintuitive, the numbers show that...
3 Key Spaces Listing Agents Don’t Talk About
Let’s face it: Many real estate agents aren’t exactly marketing whizzes. From fuzzy photos to typos and grammatical errors in their listing descriptions, agents can do their businesses a disservice by trying to wear too many hats. These problems are understandable –...
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