Social Media | Market Leader

LinkedIn for Real Estate Pros

by Shannon O'Brien | Sep 5, 2013 | Social Media

Trolling for referrals is one of the more important aspects of running a real estate business. Anyone who runs a referral-based real estate practice understands that the work expended to get to that point is well worth it in the long run. Social media sites have...

Is Facebook Advertising Worthwhile for Agents?

by Shannon O'Brien | Aug 14, 2013 | Social Media

Social media marketing – isn’t that an oxymoron? Most real estate marketing consultants caution agents not to overly market themselves and their listings, to the exclusion of social posts, and they’re probably right. Facebook advertising, however, doesn’t happen on...

Are You Ready for Social Media’s Visual Revolution?

by Shannon O'Brien | Apr 25, 2013 | Social Media

Just when you get the hang of Facebook, Twitter and the rest of the current crop of social media sites, technology up and changes again. While we’ve known for some time that YouTube is enormously popular, other forms of so-called “visual social media” are about to...

Using Twitter to Sell Homes in Just 15 Minutes a Day

by Faith McGee | Jan 4, 2013 | Social Media

These days it seems like everyone has a Twitter account. Politicians, celebrities, sports figures and companies have recognized the numerous opportunities that this information network provides. Real estate businesses use Twitter to connect to potential leads, promote...

Creating Actionable Social Media Strategies

by Faith McGee | Dec 12, 2012 | Social Media

The list of social media networking sites, including Twitter, Facebook, Linkedin, Active Rain, and YouTube, could make your head spin. If the thought of starting and maintaining an actionable social media strategy seems overwhelming, it’s time to come up with a game...

Social Media Campaigns – Don’t Lose Focus

by Faith McGee | Nov 27, 2012 | Social Media

The easiest way to lose focus is to start off with a vague idea of what social media can do for your real estate business. Sure, every other agent and broker has a Facebook page, Twitter account or blog, but you shouldn’t promote your brand through social media just...