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Team Leaders: Combine Resources…Increase Marketing Impact
In the old days, real estate team leaders taught new members of their team how to market by simply replicating themselves, producing “mini me’s”. It’s understandable that agents used to imitate their leaders. I mean, you’ve already had enough success in your...Mastering Your Playbook
So I was asked to put together a blog titled “Mastering Your Playbook” in reference to real estate, which is too bad as I have some suggestions for the New York Giants and their playbook. Still, there’s something the two have in common: When any good coach...Top 5 Reasons Brokers Should Care About Social Media
You can’t avoid hearing all the buzz about social media these days. Many, many agents are jumping on the low- or no-cost opportunities available with social media—much to their early-adopter benefit. If you are a broker, cheering on your cutting-edge agents from the...What's your 2011 strategy? Why you need to get started now…
Yes, I’m asking about January in September. You don’t have to have your marketing budget set. You don’t need to know your January sales quota. You don’t need to do a lot of things. Not yet. But at this point in the year, you probably have a...Best Customer Service Advice
Someone asked me today what was the best customer service advice I have. Customer service is everything these days—it can make or break your business. We all know the Big Mantras: going the extra mile, adding a personal touch… those are so important—and so well...
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