by Jason Van Steenwyk | Dec 17, 2014 | Marketing
Like many small businesses, real estate agents have been enjoying a pretty sweet deal on Facebook for a while now. We all know how vital word-of-mouth is to real estate agents – especially to newer agents who don’t have a ton of cash flow for traditional forms of...
by Shannon O'Brien | Sep 17, 2014 | Marketing
Have you ever met a real estate agent that markets their business via direct mail? Tell us the truth: What was the first thought that popped into your mind? “Old school,” is what we thought – that is, until we got to know some of those old-fashioned agents and picked...
by Jason Van Steenwyk | Aug 6, 2014 | Marketing
We’ve seen a number of reports in recent years about how Millennials have had a hard time breaking into the homeownership market. After all, this cohort graduated into a devastating recession and has largely been putting off homeownership. They even delay certain...
by Shannon O'Brien | Jun 11, 2014 | Marketing
Whether you swear by open houses or consider them a waste of time, if you’re going to hold one, it only makes sense that your goal is to be successful. However, agent opinions on what makes for a successful open house differ widely. Certain elements of open houses,...
by Shannon O'Brien | May 21, 2014 | Marketing
Judging by what is posted online, videos are arguably one of the most challenging marketing tools for real estate agents. While many agents hire professionals, others think that a montage of MLS photos of a house, set to tinkling piano music, does the trick....
by Shannon O'Brien | Apr 22, 2014 | Marketing
If you live in an area with a high concentration of electric vehicles, you may want to advise your clients to green up their houses before putting them on the market. Trust us, you’ll all make more money and the house will sell faster. In fact, it will sell for at...