Tried-and-True Real Estate Marketing Tools

by | Sep 17, 2014 | Marketing

Have you ever met a real estate agent that markets their business via direct mail? Tell us the truth: What was the first thought that popped into your mind? “Old school,” is what we thought – that is, until we got to know some of those old-fashioned agents and picked...

5 Tips for Successful Open Houses

by | Jun 11, 2014 | Marketing

Whether you swear by open houses or consider them a waste of time, if you’re going to hold one, it only makes sense that your goal is to be successful. However, agent opinions on what makes for a successful open house differ widely. Certain elements of open houses,...

3 Listing Video Mistakes You Can Easily Avoid

by | May 21, 2014 | Marketing

Judging by what is posted online, videos are arguably one of the most challenging marketing tools for real estate agents. While many agents hire professionals, others think that a montage of MLS photos of a house, set to tinkling piano music, does the trick....

Earth Day Eco-Friendly Tips for Your Clients

by | Apr 22, 2014 | Marketing

If you live in an area with a high concentration of electric vehicles, you may want to advise your clients to green up their houses before putting them on the market. Trust us, you’ll all make more money and the house will sell faster. In fact, it will sell for at...

The Ultimate List of Homebuyer Tips

by | Apr 21, 2014 | Marketing

The Internet is awash with short and incomplete lists of tips for homebuyers. For the many Americans unfamiliar with the home-buying process, trying to determine which tips to focus on could be confusing. Upon reading these lists, aspiring homebuyers must ask...