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How to Sell Real Estate: Make a Lasting First Impression

by Market Leader Team | Mar 27, 2012 | Lead Generation & Nurturing, Marketing, Training & Education

The importance of making a good first impression is a highly regarded principle in our society. Whether you’re making social connections at a party, interviewing for a new job, meeting colleagues at a networking event, or heading out on a first date with a potential...

Tapping Into the Real Estate Social Network of Facebook

by Matt Heinz | Mar 20, 2012 | Lead Generation & Nurturing, Marketing, Training & Education

As of September 2011, Facebook has more than 800 million active users that also encompass a strong real estate social network.According to facebook.com, of those active users, over 50% log in to Facebook on any given day. And, the average user is connected to 80...

Fine-Tune Your Real Estate Website With Analytics

by Market Leader Team | Mar 12, 2012 | Lead Generation & Nurturing, Marketing, Training & Education, Websites

Who visited your real estate website, where did they come from, what content are they looking at—and most importantly—how can you make that information work for you? It’s not enough to be found on search engines. You need to know what will make people stay on your...

Boost Your Real Estate Marketing With an Effective Elevator Pitch

by Market Leader Team | Feb 28, 2012 | Lead Generation & Nurturing, Marketing, Training & Education

As a real estate professional, you never know where you’ll find your next client. Sure, you represent friends, family, and colleagues, and you may be familiar with real estate marketing, but how do you position yourself and showcase your business when you meet new...

How to Use Social Media to Market your Listings

by Market Leader Team | Oct 28, 2010 | Lead Generation & Nurturing, Marketing, Training & Education

When I was asked to write a post about using social media to market listings, my eyes lit up with all the wonderful ways that social media can benefit your real estate business—and specifically marketing for your listings. The list in my head could fill the memory of...

Help Local Buyers and Sellers Find YOU…on YOUR Website!

by Market Leader Social Media | Oct 28, 2010 | Lead Generation & Nurturing, Marketing, Training & Education, Websites

If you have a great website, but are not doing anything to drive prospective buyers and sellers to it…it’s like having the world’s best billboard in the middle of the desert.  Who cares if no one can find it? Can your website create any “noise” or leads if no one even...
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