The Next Evolution of HouseValues: Real Homeowner Intel + Right-Moment Outreach

by | May 18, 2026 | Real Estate Discussion

Introducing the Next Evolution of HouseValues

HouseValues was launched in 1999 as a pioneering solution for connecting real estate agents with potential home sellers in their local markets. We’re proud to announce that—more than 25 years after the first HouseValues seller lead was generated—we’ve rolled out its largest-ever upgrade.

Beginning May 18, HouseValues now combines the generation of exclusive seller leads with monthly interactive equity reports, real-time behavioral insights, and a fully-integrated lead engagement experience. The result is a smarter solution that helps agents identify homeowner intent earlier, engage them more effectively, and build lasting relationships throughout their entire selling journey.

Key New Features That Start Conversations & Win Listings

At the heart of the new experience is the monthly HouseValues Equity Report—a personalized financial snapshot delivered directly to every homeowner. Fully branded to the agent, each report helps homeowners track their home’s value, monitor equity growth, evaluate refinance opportunities, estimate renovation returns, and explore potential selling scenarios. No other seller lead product combines exclusive lead delivery with personalized, ongoing equity engagement!

Every homeowner interaction helps agents better understand when and how to follow up. Engagement with the monthly Equity Reports, along with a coordinated 60-day email and SMS nurture experience, is surfaced directly in the agent’s CRM, giving agents visibility into which homeowners are actively exploring their options. Engagement signals like these help agents prioritize timely, relevant outreach based on real activity, not guesswork. A greater percentage of leads now also include validated phone numbers, giving agents more ways to connect.

Everything Included With the New HouseValues Experience

Here’s what the upgraded HouseValues delivers to agents:

  • Exclusive leads, always. Every HouseValues lead remains exclusive to a single agent. Never shared, always yours.
  • Consistent lead quantity. Agents receive leads, not clicks or impression share. Volume is consistent and predictable—if you sign up for 20 leads a month, you’ll get an average of 20 a month.
  • Geographically targeted. A team of digital advertising experts generates leads located in agents’ target markets.
  • Ongoing homeowner engagement. Monthly interactive Equity Reports keep agents top of mind and connected with homeowners well beyond the first interaction.
  • Real-time intent signals. Engagement across every touchpoint flows directly into the agent’s CRM, helping identify which homeowners are actively exploring their options.
  • More complete lead profiles. Enhanced data quality, including more validated phone numbers, helps agents connect faster and more effectively.

From Our President

“HouseValues has been a cornerstone for seller leads for over twenty years, delivering an industry-leading success rate when they have the right agent support. This update is all about making that connection more natural. We’re giving agents the kind of intelligence they need to reach out to homeowners at exactly the right moment with information that actually matters to them. It’s a major step in our commitment to keeping our tech as modern and effective as the agents who use it.”

—Brant Morwald | President, Constellation Real Estate Group

Explore the New HouseValues Today

Learn more about the upgraded HouseValues and check lead availability in your local market today!

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