by Faith McGee | Jan 23, 2013 | Websites
While most people understand that writing optimized content will raise their chances of ranking high on search engines, many people make the mistake of creating copy that is jam-packed with keywords or contains less-than-engaging material for their readers. According...
by Vanessa Murray | Jan 18, 2013 | Events, Conferences & Tradeshows
Okay, I will admit it. I’m a little jealous that several of my event marketing peeps, like Alex Allison with Dot Loop and Dan Stewart of Happy Grasshopper, are in New York City this week attending one of the most influential real estate industry events of the year,...
by Faith McGee | Jan 4, 2013 | Social Media
These days it seems like everyone has a Twitter account. Politicians, celebrities, sports figures and companies have recognized the numerous opportunities that this information network provides. Real estate businesses use Twitter to connect to potential leads, promote...
by Faith McGee | Dec 12, 2012 | Social Media
The list of social media networking sites, including Twitter, Facebook, Linkedin, Active Rain, and YouTube, could make your head spin. If the thought of starting and maintaining an actionable social media strategy seems overwhelming, it’s time to come up with a game...
by Vanessa Murray | Dec 8, 2012 | Events, Conferences & Tradeshows
The cocktail parties, the dining and dancing, and the networking that goes on at the typical real estate convention or conference may all seem pretty frivolous, but the return on your investment for attending is higher than you may think. You’re forging bonds with...