Market Leader Blog
News, tips and best practices for real estate professionals
Do It Now, Profit in January
Sure, business might start slowing down for the next couple weeks. But on January 2nd, you’d better be prepared to start the year strong. Here are several things you can do over the next 10 days to start the New Year strong. 1. Build a Plan: What’s your income goal...
Out of Office messages that delight your clients
You have 20 things to do at once. Customers are calling. They have questions about your new listing. They want to go visit 10 houses they found on the Internet last night. You’re rarely in your office, and infrequently checking your email. That doesn’t mean response...
Tactics for taking advantage of new tax credit program
The new tax credit program extension (and expansion) represents a significant opportunity for real estate professionals, especially at this time of year. When buying and selling activity traditionally slows during the holiday months, this year you can keep activity...
Top Five Things To Do at NAR This Weekend
Whether this will be your first NAR Annual Conference or your 20th, it pays to have a game plan before you land in San Diego. Here are five essential things to keep in mind to get the most out of the conference – during and especially after – to directly impact your...
Home Buyer Tax Credit Opportunity
As you may have heard, yesterday Congress voted to both extend and expand the home buyer tax credit. This new legislation has the potential to significantly impact your business, and as a result, we wanted to take a moment to summarize the key points here for you...
5 Myths of Real Estate Advertising
Change is one thing you can count on in the real estate business. And as many top agents know, success depends upon adapting your advertising approach to meet the ever-changing needs of your consumers. Nevertheless, several key misconceptions about real estate...
10 Great Reasons to Advertise Online
As every real estate agent knows, it pays to advertise. Referrals and word-of-mouth may generate a transaction or two, but to create a full-fledged, income-producing business, it’s essential to market your services to consumers. Many agents, however, are stuck in an...
Creating your own BRAND for success
BRAND power What’s your favorite cola drink? If you’re like most people, you have strong feelings about the question and can answer immediately. When you’re standing in front of the refrigerator case at the local convenience store, you reach for that beverage without...
Evaluate Effectiveness – Mid-Year Review
Achieving your goals requires regular check in and modification of plans and strategies. Use the following feedback template and questions to assess your performance each quarter, and adjust your goals accordingly. Post-Transaction Client Feedback Email Template...
Check In Frequently – Goals: Quick Reference
For your convenience use this Summary Sheet to fill in all the important goals and metrics of your business plan. This sheet may serve as a quick reference throughout the year as your track your success and achieve your goals. Income Goal for...