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Market Leader Blog
News, tips and best practices for real estate professionals
A “Lead” By Any Name Is Still a “Lead”
A recent article by Michael Parker on RIS Media posed the question: “Is It Time to Retire the Word ‘Lead?’” The author made some interesting comments, concluding essentially: no, it’s not time yet, but you need to define the word correctly. Because Market Leader is a...
6 Ways to Prepare for the Home Buyer Tax Credit Deadline
Most of us in real estate marked the April 30 deadline for the home buyer tax credit in red—and now that date is almost here with no sign yet of being extended. There’s no agreement as to whether the end of the credit will or won’t cause a backslide in the market....
If you’re not customer-centric, you’re out of business
It seems brokers these days have been debating how to focus their business. I’ve heard three options debated – being agent-centric, broker-centric or customer-centric. It’s one thing if a broker decides they want to prioritize the brokerage over the agents that...
Building a Collaborative (and Well-Oiled) Team
We’ve all worked with and on teams that just don’t click, and the results reflect it. But sometimes, we find ourselves on a team that just works – that works well together, gets things done, and exceeds their goals. In any company getting a team to work together...
Six Tips for Conducting Effective Team Meetings
If you’re like me, there’s simply too much to get done each day to spend time in unproductive meetings. Yet, despite the fact that most of us feel this way, we still subject ourselves to them week after week. If you’re leading a real estate team at your brokerage or...
Proven ways to drive repeat business & referrals
Referrals are the lifeblood of business for many real estate agents and brokers. Yet despite their importance as a means of ongoing business & revenue, very few real estate professionals have a proactive plan for constantly cultivating repeat business &...
Are you still following your 2010 business plan?
It’s the beginning of February. Are you still following your 2010 business plan? Do you have a 2010 business plan? If not, it’s definitely not too late to make one. Our businesses are only as good as our execution, but successful execution comes from a solid...
Five Seller Appeasement Strategies that won't Break your Bank
With longer listing periods, there's more pressure to appease seller's with ad buys that we know in most instances won't amount to anything. Since this isn't without cost in a time when we're all watching our marketing spend, here's some tips on how to appease your...
Stop using a Yahoo/Gmail/Hotmail/ISP email now
It’s often the very simple things that have the biggest impact. And over the years, one of the biggest traffic drivers I’ve seen is email address. Why? When people get an email from you, or anyone in your business, they will assume you also are available at the Web...
What to Expect from 2010 – Real Estate White Paper
As every agent knows, for the past few years we’ve faced a highly challenging real estate market throughout most of the country. However, experts say that we can expect the market to shift back up in 2010. In fact, many regions hit the bottom of the market mid 2009...
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