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Market Leader Blog
News, tips and best practices for real estate professionals
Market Leader Launches PEAK Program for Real Estate Customers
We’re excited to announce the launch of the Market Leader PEAK program, an all-new approach to boosting the success of brokers, agents, and team leaders in the real estate industry. This powerful combination of education, webinars, videos, and best-practice sharing is...
Agent Spotlight Featuring Joe Bornstein
Every quarter, Market Leader nominates an agent or broker customer to be featured in the Spotlight section of our monthly customer newsletter, and here on our Market Leader blog. Our featured agent or broker shares their best practices, tips, and tricks in growing and...
Use Pinterest to Boost Your Online Real Estate Marketing
Pinterest is on a steep rise of success. It is unlike any other social media tool, which adds a nice mix to your online real estate marketing toolkit. More than a fifth of all Pinterest users connect with their personal Facebook profile and its user numbers continue...
Should Google+ Be a Part of Your Real Estate Marketing Plan?
“Ask yourself if you want to enhance and expand the number of people who share your passions.” - Guy Kawasaki, CEO of Alltop If you’ve spent any amount of time on the Internet each day, then you’ve probably heard of Google+. You may have asked yourself, “What is it...
Success Profiles: What Top Real Estate Agents Do to Be Rich
In the real estate business, there’s a wide spectrum of agents, from the novice to the veteran, the part-time to the dedicated, the traditional to the innovative, and the poor agent to the rich agent. And, every agent and brokerage seems to have slightly different...
Expand Your Real Estate Social Network With Twitter
Retweets and followers and hash tags, oh my! With its short, 140-character posts, ability to easily follow trending topics, and availability of consumers and peers to connect with, Twitter is an amazing tool for lead generation, nurturing, and networking opportunities...
How to Sell Real Estate: Make a Lasting First Impression
The importance of making a good first impression is a highly regarded principle in our society. Whether you’re making social connections at a party, interviewing for a new job, meeting colleagues at a networking event, or heading out on a first date with a potential...
Tapping Into the Real Estate Social Network of Facebook
As of September 2011, Facebook has more than 800 million active users that also encompass a strong real estate social network.According to facebook.com, of those active users, over 50% log in to Facebook on any given day. And, the average user is connected to 80...
Fine-Tune Your Real Estate Website With Analytics
Who visited your real estate website, where did they come from, what content are they looking at—and most importantly—how can you make that information work for you? It’s not enough to be found on search engines. You need to know what will make people stay on your...
Boost Your Real Estate Marketing With an Effective Elevator Pitch
As a real estate professional, you never know where you’ll find your next client. Sure, you represent friends, family, and colleagues, and you may be familiar with real estate marketing, but how do you position yourself and showcase your business when you meet new...
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