by Market Leader Social Media | Dec 17, 2009 | Marketing, Training & Education
You have 20 things to do at once. Customers are calling. They have questions about your new listing. They want to go visit 10 houses they found on the Internet last night. You’re rarely in your office, and infrequently checking your email. That doesn’t mean response...
by Market Leader Social Media | Oct 21, 2009 | Marketing, Training & Education
Change is one thing you can count on in the real estate business. And as many top agents know, success depends upon adapting your advertising approach to meet the ever-changing needs of your consumers. Nevertheless, several key misconceptions about real estate...
by Market Leader Social Media | Sep 28, 2009 | Marketing, Training & Education
As every real estate agent knows, it pays to advertise. Referrals and word-of-mouth may generate a transaction or two, but to create a full-fledged, income-producing business, it’s essential to market your services to consumers. Many agents, however, are stuck in an...
by Market Leader Social Media | Sep 21, 2009 | Marketing, Training & Education
BRAND power What’s your favorite cola drink? If you’re like most people, you have strong feelings about the question and can answer immediately. When you’re standing in front of the refrigerator case at the local convenience store, you reach for that beverage without...