by Shannon O'Brien | Jun 16, 2014 | Agent Spotlight
Jo Ann Schlott spent her entire life living just outside of Detroit before she decided to follow the sunshine and move to Arizona. There, she settled into her life as a stay-at-home mom of three kids. All was well, until her divorce in 1997. “I had to find a way to...
by Shannon O'Brien | Jun 11, 2014 | Marketing
Whether you swear by open houses or consider them a waste of time, if you’re going to hold one, it only makes sense that your goal is to be successful. However, agent opinions on what makes for a successful open house differ widely. Certain elements of open houses,...
by Shannon O'Brien | Jun 2, 2014 | Business Management
The differences between productive agents and average agents are stark. Top-producing agents tend to start work earlier and end later in the day than other agents. They aren’t afraid to spend the money required to promote their businesses – money that average agents...
by Shannon O'Brien | May 26, 2014 | Agent Spotlight
Imagine growing up in a resort area where life is centered on a 55,000-acre lake and you’ll get an idea of Tammy Scheiter’s childhood. Imagine selling lakefront homes and waterfront condos and you’ll have an idea of what her life is currently like. Tammy Scheiter is a...
by Shannon O'Brien | May 21, 2014 | Marketing
Judging by what is posted online, videos are arguably one of the most challenging marketing tools for real estate agents. While many agents hire professionals, others think that a montage of MLS photos of a house, set to tinkling piano music, does the trick....