by Shannon O'Brien | Apr 25, 2013 | Social Media
Just when you get the hang of Facebook, Twitter and the rest of the current crop of social media sites, technology up and changes again. While we’ve known for some time that YouTube is enormously popular, other forms of so-called “visual social media” are about to...
by Shannon O'Brien | Apr 12, 2013 | Lead Generation & Nurturing
It’s been years, but I still remember my landlord – a real estate agent – calling me and asking if I knew anyone who wanted to buy or sell a home. At the time, I didn’t, but I still remember the call. More than that, I remember that I truly wanted to help...
by Shannon O'Brien | Mar 21, 2013 | Business Management
Shifts happen. It’s the nature of the real estate industry beast to be in the midst of feast or famine at any point in time. While it helps to remember that our crazy business is cyclical, and that what goes down will eventually go back up, sometimes we need more...
by Shannon O'Brien | Feb 21, 2013 | Lead Generation & Nurturing
Anyone who has lost a referral from a past client or from a friend or family member because the person “forgot you are in real estate,” knows the sting inherent in the kicking of one’s own hiney. My first broker, bless his patient little heart, took on the training of...
by Shannon O'Brien | Jan 30, 2013 | Marketing
There is nothing worse than dropping a lead only to find that shortly thereafter that lead bought or sold a property with another agent. That smack upside the head tells you that it’s time to invest in a system. It’s all about lead management. It doesn’t do you any...