by Shannon O'Brien | Jun 13, 2013 | Marketing
Quick: Name two services only an agent can offer a real estate consumer. If you said, “helping buyers find a house and marketing listings,” you’re correct. But you’re also selling yourself short. There are a multitude of small details that you take care of for your...
by Shannon O'Brien | Jun 7, 2013 | Real Estate Discussion
Just think: Someday in the not too distant future you may actually catch yourself reminiscing about what an incredible loan the FHA loan was – before they screwed it up. Use caution the next time one of your clients asks you about the FHA loan. If you haven’t...
by Shannon O'Brien | May 17, 2013 | Marketing
When you list, you last, or so the old saying goes. How, then is an agent expected to last when finding a homeowner who wants to list is like trying to find Waldo? That’s the question on the top of agents’ minds nationwide. Forbes real estate writer Morgan Brennan...
by Shannon O'Brien | May 10, 2013 | Business Management
Have you ever noticed that most of the people who advise real estate agents to give great customer service fail to explain how to do so? It’s easy to understand what constitutes great customer service in a restaurant or a department store. It’s easy to get the concept...
by Shannon O'Brien | May 3, 2013 | Lead Generation & Nurturing
The lifeline of any real estate practice is its pipeline. That concept is drilled into every new agent, with the admonition that the agent begins filling it with friends and family. What happens, then, when an established agent moves to a new city or state with no...