by Shannon O'Brien | Feb 13, 2014 | Social Media
Quick! What comes to mind when we say “social media”? Facebook and Twitter, right? Those are the go-to sites for most agents looking to promote their real estate businesses via social media. But promoting a real estate business and marketing listings require two...
by Shannon O'Brien | Feb 10, 2014 | Real Estate Discussion
Next time a boom car drives by your house, shattering the town’s noise ordinance, rattling the china in your cabinet and bending your plate glass windows, wag your forefinger at Pablo Lopez, real estate agent with Century 21 in Pine Brook, N.J. In fact, Lopez brags...
by Shannon O'Brien | Feb 6, 2014 | Real Estate Discussion
Gone are the days when real estate professionals considered themselves salespeople. Sure, they sell houses, land and commercial opportunities. But more and more, agents are learning that their industry is centered on relationships, and that the key to success is the...
by Shannon O'Brien | Feb 3, 2014 | Agent Spotlight, Real Estate Discussion
Although he’s been kicking around the real estate business for 13 years, Jerimiah Taylor, a Keller Williams recruiter and trainer, is just now hitting the decade mark as a licensed real estate salesperson. As he jets between his home base in San Diego and the site of...
by Shannon O'Brien | Jan 28, 2014 | Real Estate Discussion
One of the more interesting aspects of NAR’s Profile of Homebuyers and Sellers is what was hot, from a buyer’s perspective, in housing in 2013. Even more telling, at least for agents, is what they didn’t want in a home. The next time you sit down with a homebuyer to...